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Wednesday

The pace of change continues to quicken, as demonstrated most acutely over the last few months. Accounting and finance professionals are once again leading in uncertainty, committing to growth while assuring trust, integrity and recovery. In this panel discussion, moderated by Barry Melancon, Susan S. Coffey, Erik Asgeirsson and Anoop Mehta will share how the profession is stepping forward to grow services, deepen client and business connections and enhance stakeholder confidence. They will also provide examples of how AICPA & CIMA are supporting their members while keeping the profession attractive, prosperous and exciting for the next generation of CPAs and CGMAs.



Objectives:
  • Recall the current economic environment and important issues impacting the accounting and finance profession.
  • Recognize how accountants are leading in economic recovery efforts and hear how the Association is supporting them through advocacy, resources and learning.
Wednesday

Carla Harris, author of _Expect to Win_ and _Strategize to Win_, and a gospel recording artist shares the components of positioning yourself to maximize your success as a leader in your current career environment or the environment that you want. She’ll explore the concepts of performance currency vs. relationship currency, managing through and creating change, and how to be an impactful and influential leader.



Objectives:
  • Identify tools to maximize your success as a leader.
  • Differentiate performance currency from relationship currency.
05:00pm - 06:15pm EDT - June 8, 2022

Wednesday
05:00pm - 06:15pm EDT - June 8, 2022 | Room: Ironwood 5
Track: ENGAGE Main Conference
Total Minutes: 75

It's impossible to overstate the importance of linking a firm's strategy to the "Big Four" issues of owner compensation, succession planning, profitability and buy-outs. While the fundamental concepts of these issues are common, there is a uniqueness to how you address them based on your firm's overall core values. These core values create your unique performance-based culture which, in turn, informs how you lead in these important areas. This session will provide you with tools and strategies to both understand the connectivity of these issues while empowering you with the information to lead.



Objectives:
  • Assess how core values and a performance-based culture drive solutions to the most common issues faced by CPA firms.
  • Interpret the connectivity among the "Big Four" issues most commonly faced by CPA firm and empower you to lead in these areas.
  • Recognize that an accountability culture as being vital to high performance
06:30pm - 07:45pm EDT - June 8, 2022

Wednesday
06:30pm - 07:45pm EDT - June 8, 2022 | Room: Joshua 7/8
Track: ENGAGE Main Conference
Total Minutes: 75

One of the only constants in business is that your company must continually change and adapt to survive. Change Management is not a new concept. However, in the 21st Century, companies need to evolve beyond the age old cliché of Change Management to Change Leadership. To efficiently implement change and capture all of the benefits associated with the change you want to make, employees must want the “change” as much or more than you do. To unlock the power of change in ways that will unleash the maximum potential from your employees, we will contrast making a “change” with implementing an “improvement”, the importance of setting and communicating clear goals for the “improvement” being made, and how to achieve the most from your intended change through inspired leadership.



Objectives:
  • Contrast managing a change with implementing an improvement
  • Formulate “improvement” goals that will resonate with employees
  • Assess the role communication plays in making or breaking effective change
  • Evaluate how situational leadership and displaying strong leadership attributes can inspire your employees to achieve the “improvement” (change) you want to make faster and better
11:00am - 12:15pm EDT - June 9, 2022

Thursday
11:00am - 12:15pm EDT - June 9, 2022 | Room: Ironwood 1/2/3
Track: ENGAGE Main Conference
Total Minutes: 75

The speed of technology change has been accelerating. But unfortunately, we can’t keep up, and we don’t know what to do about it. This visionary session provides insights, choices, and recommendations to help you decide how rapidly to move, which technologies will affect your business, and how to separate sales pitches from innovative ideas. This session will explore emerging and evolving technologies important to accounting professionals. We will cover the benefits and risks of adopting new technologies in areas ranging from software applications to hardware devices. You’ll also learn how to develop a balanced technology strategy that includes current, emerging, and future technology choices for your firm or business.



Objectives:
  • Identify key technologies to implement in your business and personal life
  • Compare examples of emerging technologies that will affect the accounting profession
12:30pm - 01:45pm EDT - June 9, 2022

Thursday

The Great Resignation is a phenomenon where record numbers of people are leaving their jobs during the COVID-19 pandemic. Join this session to learn how to navigate the ripple effects of the pandemic and re-evaluate how to retain talent, particularly women who have been the most impacted.



Objectives:
  • Recognize the toll the pandemic is playing on the women in the workplace.
  • Assess and interpret data to understand the full impact of the increase in women leaving the workforce.
  • Identify tips for providing more flexibility and retaining employees, particularly women.
02:15pm - 03:30pm EDT - June 9, 2022

Thursday

Join Bill Pirolli as he explores best practices for increasing your Firm’s profitability….working smarter, not harder. In this fast paced, popular session, Bill will review the 7 drivers of profitability including client selection…and dismissal, billing and collection, leverage, avoiding scope creep and more. Learn how focusing your efforts in service lines can lead to greater efficiency and profitability. Bill will also review key metrics from the latest AICPA MAP survey. Bring your firm’s statistics to see how you measure up.



Objectives:
  • Identify how to Increase profitability
  • Recognize the power of leverage
  • Recall the importance of client selection
  • Determine billing and collection best practices
  • Analyze Latest MAP survey results
04:30pm - 05:45pm EDT - June 9, 2022

Thursday

In this session, Angie discusses the importance of building client loyalty during these unprecedented times, making sure our best clients are being served very well and recognizing how we can help. Ultimately, this leads to retention and referrals and reduces price sensitivity. We discuss showing up as a Trusted Advisor with clients and cross-selling opportunities by understanding the client holistically as well as having a clear understanding of your firm’s service offerings and your network’s capabilities. Currently our clients have more of a need to work with us than ever before. Your best clients are your competitors’ top prospects. We look at how identifying “B” clients and turning them into “A” clients is a top priority and one of the best opportunities to grow.



Objectives:
  • Determine why clients buy and why they remain loyal
  • Analyze the concept of the Value Ladder and ways to climb the ladder with clients
  • Select a plan for super-serving clients and uncovering opportunities to better serve them using tools and techniques to set you and your firm apart from the competition
06:00pm - 06:50pm EDT - June 9, 2022

Thursday

In his presentation, Allan will discuss what’s happening, best practices, opportunities, successes, and the challenges faced when considering a merger or acquisition.



Objectives:
  • Apply a better understanding of the current M&A activity and impact in the profession.
  • Distinguish what you need to consider when contemplating M&A as a strategy.