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04:30pm - 05:45pm EDT - June 6, 2022

Monday
04:30pm - 05:45pm EDT - June 6, 2022 | Room: Orovada 1/2
Track: ENGAGE Main Conference
Tags: PST FIN ENG
Total Minutes: 75

Remember the old days of write-up work and waiting on the client for everything? Well, not anymore. CAS (Client Accounting/Advisory Services) is all about automating the workflow to have information at your fingertips. With automation and new timing techniques of CAS, there's an opportunity to move into a continuous close cycle, not just end of month or end of year.



Objectives:
  • Identify the steps of workflow automation from the inbox to the dashboard.
  • Formulate daily, weekly, and monthly workflows to support a continuous close cycle.
Wednesday

The pace of change continues to quicken, as demonstrated most acutely over the last few months. Accounting and finance professionals are once again leading in uncertainty, committing to growth while assuring trust, integrity and recovery. In this panel discussion, moderated by Barry Melancon, Susan S. Coffey, Erik Asgeirsson and Anoop Mehta will share how the profession is stepping forward to grow services, deepen client and business connections and enhance stakeholder confidence. They will also provide examples of how AICPA & CIMA are supporting their members while keeping the profession attractive, prosperous and exciting for the next generation of CPAs and CGMAs.



Objectives:
  • Recall the current economic environment and important issues impacting the accounting and finance profession.
  • Recognize how accountants are leading in economic recovery efforts and hear how the Association is supporting them through advocacy, resources and learning.
Wednesday

Carla Harris, author of _Expect to Win_ and _Strategize to Win_, and a gospel recording artist shares the components of positioning yourself to maximize your success as a leader in your current career environment or the environment that you want. She’ll explore the concepts of performance currency vs. relationship currency, managing through and creating change, and how to be an impactful and influential leader.



Objectives:
  • Identify tools to maximize your success as a leader.
  • Differentiate performance currency from relationship currency.
11:00am - 12:15pm EDT - June 9, 2022

Thursday
11:00am - 12:15pm EDT - June 9, 2022 | Room: Juniper 4
Track: ENGAGE Main Conference
Tags: TAX PST ENG
Total Minutes: 75

The risks can be severe for businesses who choose to ignore sales and use tax obligations. As State and local jurisdictions increase audit activity, it is vital for your firm to step in as your clients’ trusted advisor to mitigate risk they may have due to sales and use tax exposure. With so many competing priorities, how can your firm provide sales and use tax services efficiently and still deliver value, drive growth, and earn revenue? In this session, we will discuss how your firm can master its sales & use tax strategy to proactively address business clients’ needs. An expert in sales & use tax will provide updates on new tax law and highlight the top areas of vulnerability for businesses and how you as the trusted advisor can offer support. We will then share practice development strategies including the necessary elements to drive your firm’s sales & use tax growth. Bring your questions and expect to leave this session feeling educated and confident in knowing how to master your firm’s sales & use tax strategy of today and tomorrow.



Objectives:
  • Recognize current state audit and enforcement trends
  • Identify key questions to determine if clients have collection requirements
  • Determine consequences of failing to collect sales tax
  • Recall sales and use tax service offerings, target client profiles, and outreach
  • Analyze client and vendor technology solution pairs to best support your clients
Thursday
11:00am - 12:15pm EDT - June 9, 2022 | Room: Joshua 5/6
Track: ENGAGE Main Conference
Total Minutes: 75

The world is more virtual than ever and the millennial and GenZ generations want to connect and trust the experts in their life they hire. Video content is prevalent with Instagram, youtube, and tiktok being the top places these generations consume content. Learn how to leverage video content to build trusted relationships online that turn into customers.



Objectives:
  • Identify market opportunities to grow your business by leveraging social media (video) tools
  • Differentiate yourself as a trusted business adviser to current and future clients
12:30pm - 01:45pm EDT - June 9, 2022

Thursday
12:30pm - 01:45pm EDT - June 9, 2022 | Room: Juniper 4
Track: ENGAGE Main Conference
Tags: ENG
Total Minutes: 75

This session focuses on how firms can explore ways to innovate their approach to client collaboration and interaction throughout the audit process.



Objectives:
  • Recognize how client expectations will change with a data-driven audit
  • Identify how to improve auditor-to-client collaboration, communication, and visibility throughout the audit process
  • Indicate what opportunities will exist to identify potential opportunities for additional services
  • Estimate how data analytics will drive greater insights for auditors to share with audit clients
04:30pm - 05:45pm EDT - June 9, 2022

Thursday
04:30pm - 05:45pm EDT - June 9, 2022 | Room: Juniper 4
Track: ENGAGE Main Conference
Tags: PST FIN ENG
Total Minutes: 75

Financial Planning & Analysis (FP&A) services, which include budgeting and forecasting, are a high-growth area within client advisory services (CAS). One of the most important considerations in successfully establishing and growing FP&A advisory services for your clients is pricing and positioning your offering. In this session, we’ll discuss how to effectively price and position services such as reporting, dashboarding & KPIs, budgeting & forecasting and more.



Objectives:
  • Assess the value that FP&A technology and services add to CAS practices
  • Determine whether a client is ready or not ready for FP&A services
  • Evaluate options to solve client problems with FP&A services and software solutions
  • Recognize effective approaches to pricing & positioning FP&A services