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02:15pm - 03:05pm EDT - June 6, 2022

Monday
02:15pm - 03:05pm EDT - June 6, 2022 | Room: Orovada 1/2
Track: ENGAGE Main Conference
Total Minutes: 50

The CPA profession played a critical role in helping small businesses acquire funding during the pandemic. This role naturally led to CPAs providing their clients with business advice. In turn, the opportunity for deeper client advisory services through business financing was revealed. In this session, leading voices will share how practitioners are expanding their client advisory services by providing financing assistance. You'll hear exactly what steps firms are taking to feature finance and FinTech as part of their CAS offering.



Objectives:
  • Recognize current financial trends that position CPA firms as trusted financing advisors
  • Distinguish how other CPA firms are effectively and efficiently providing client value through financing
  • Select effective approaches to pricing and positioning of financing advisory services
  • Identify opportunities to save your clients time and money by using an integrated FinTech ecosystem
04:30pm - 05:45pm EDT - June 6, 2022

Monday
04:30pm - 05:45pm EDT - June 6, 2022 | Room: Orovada 1/2
Track: ENGAGE Main Conference
Tags: PST FIN ENG
Total Minutes: 75

Remember the old days of write-up work and waiting on the client for everything? Well, not anymore. CAS (Client Accounting/Advisory Services) is all about automating the workflow to have information at your fingertips. With automation and new timing techniques of CAS, there's an opportunity to move into a continuous close cycle, not just end of month or end of year.



Objectives:
  • Identify the steps of workflow automation from the inbox to the dashboard.
  • Formulate daily, weekly, and monthly workflows to support a continuous close cycle.
Monday

Join us to hear insights from diverse (in background and role) leaders from within the accounting profession who will explain how to make investments in a diverse talent, as well as in creating an inclusive workforce to increase your pipeline and retention rates to expand leadership representation.



Objectives:
  • Recognize tactics on how to improve current recruiting practices to build a more diverse pipeline.
  • Identify strategies for creating an equitable and inclusive workforce.
  • Formulate ideas for how to increase workforce retention.
06:00pm - 07:15pm EDT - June 6, 2022

Monday

Join us to hear the Co-chairs of the AICPA LGBTQ+ Initiatives committee give an overview of the strategic initiatives, as well as the mission and vision of the committee. During this session you will also hear about a new resource that Dr. Jones assisted the committee in creating, which will aid your understanding of the importance of being an advocate to your LGBTQ+ workforce and community, and provide actions to leverage on your inclusiveness journey.



Objectives:
  • Interpret the difference between being idle, being an ally, and an active advocate for the LGBTQ+ community.
  • Recognize new behaviors to be more inclusive of the LGBTQ+ community.
  • Identify what AICPA is doing in the LGBTQ+ space to support individual and organizational efforts.
11:00am - 12:15pm EDT - June 7, 2022

Tuesday
11:00am - 12:15pm EDT - June 7, 2022 | Room: Ironwood 5
Track: ENGAGE Main Conference
Tags: PST
Total Minutes: 75

Technology continues to evolve at an ever-increasing pace - disrupting and transforming virtually all aspects of our personal and professional lives. From AI, 5G and blockchain, to IoT, robotics and EVs, new technology is impacting and revolutionizing virtually every product and service available. Join Inspector Gadget as he explores the very latest technology trends and vendor solutions, along with cutting-edge gear and gadgets. Technology has never been more critical and impactful than it is today. Make certain you have the essential details you need to navigate your next steps.



Objectives:
  • Determine the latest technology trends and the impact these trends will have on next generation devices
  • Identify where to wisely invest in new technology, and what to avoid.
  • Categorize technology initiatives based on greatest impact.
12:30pm - 01:45pm EDT - June 7, 2022

Tuesday
12:30pm - 01:45pm EDT - June 7, 2022 | Room: Mariposa 6
Track: ENGAGE Main Conference
Total Minutes: 75

This session is dedicated to the possibility that accounting professionals can win larger engagements and serve those they win more effectively when they learn and adopt subscription-based pricing. Subscription pricing is not taking your annual price and dividing it by 12. It is more challenging than that and not for everyone. If you think you have ability to think about your pricing and service model differently than you have in the past, you are invited to attend this session delivered by Sage’s senior director and co-host of The Soul of Enterprise [http://thesoulofenterprise.com... [http://thesoulofenterprise.com...]] podcast, Ed Kless.



Objectives:
  • Identify strategies utilized by businesses that have made the transition to a subscription-based model
  • Recall the psychology of selling subscriptions to larger businesses
Tuesday

What’s inclusion got to do with it? At Plink leadership, we believe leaders build their competence by demonstrating the traits of inclusive leaders. Most leaders don’t intend to exclude others. Yet, leaders can fail to get the best out of their teams due to personal bias and the inability to adapt and listen deeper. In this session, you will gain insight into what it means to be an inclusive leader, including taking on the difference as your own and being courageous in conversation and your actions.



Objectives:
  • Recognize the traits of an inclusive leader.
  • Determine how character strengths can unlock bias in the workplace.
  • Assess and increase your level of consciousness, courage and adaptability required to be an inclusive leader.
  • Formulate a personal commitment to include to avoid unintentionally excluding.
Tuesday
12:30pm - 01:45pm EDT - June 7, 2022 | Room: Ironwood 1/2/3
Track: ENGAGE Main Conference
Total Minutes: 75

Have ever thought to yourself, "There has got to be a better way to do this?" Guess what?! There is! In this session, you will learn hands-on tech tips and tricks to optimize your day. We will cover a wide variety of topics from Microsoft 365 to Mobile devices to web-based applications and more!



Objectives:
  • Apply practical tips to make you more efficient
  • Identify a better way to collaborate
Tuesday
12:30pm - 01:45pm EDT - June 7, 2022 | Room: Ironwood 5
Track: ENGAGE Main Conference
Tags: PST
Total Minutes: 75

CAS growth has been driven by a number of best practices. We will take a closer look at the key attributes that are the foundation of building high-performing CAS practices. Using data from the CPA.com/AICPA PCPS CAS Benchmark Survey, we will examine key areas including: Drivers of CAS Growth Evolving Client Advisory Expectations CAS Metrics Staffing a CAS Practice Pricing CAS Services CAS Practice Technology Barriers to CAS Success



Objectives:
  • Identify the drivers behind the growth in Client Advisory Services
  • Compare key metrics for measuring a CAS practice
  • Assess the characteristics of top performing CAS practices
  • Analyze different approaches in pricing, staffing and implementing technology in a top performing CAS practice
  • Determine what the common barriers to success are for CAS practices
02:15pm - 03:30pm EDT - June 7, 2022

Tuesday
02:15pm - 03:30pm EDT - June 7, 2022 | Room: Ironwood 1/2/3
Track: ENGAGE Main Conference
Tags: PST
Total Minutes: 75

Robotic process automation (RPA) bots, custom apps, and digital plumbing are revolutionizing how work gets done in today’s economy. Many firms and their clients have embracing “best of breed” solutions and would like to automate the exchange of data between different business solutions using solutions like the Microsoft Power Platform (Power Automate, Power Apps, and Power BI), which already work with over 300 different platforms. While these technologies have already been adopted by many enterprises, their uses in small and mid-sized businesses are still emerging, and accounting professionals must understand the implications of their use on their internal control structure. Attend this session to learn the fundamentals of these innovative automation solutions and see how others are effectively using these solutions and watch a demonstration of an RPA being built in session.



Objectives:
  • Identify key terms associated with process automation technologies like robotic process automation, digital plumbing, pro-code, low-code/no-code, and enterprise architecture
  • Recall the difference in digital plumbing solutions, application program interfaces (APIs), and robotic process automation
  • Formulate a simple RPA
Tuesday
02:15pm - 03:30pm EDT - June 7, 2022 | Room: Ironwood 5
Track: ENGAGE Main Conference
Tags: PST
Total Minutes: 75

When your people love your firm, your clients will love your firm, too. Putting talent first is critical to employee motivation and engagement. When your people are motivated and engaged, collaboration and client service is elevated and you can tackle your firm’s strategic priorities, too. In this session, we’ll explore four strategies to drive employee engagement including: Identifying strategies for demonstrating your firm’s commitment to “talent first” Listing methods for giving your firm’s work purpose and meaning Understanding ways you can garner honest feedback and then act on it Applying ideas for (really) addressing poor performance and bad behavior We’ll also identify warning signs of disengagement and what to do when you spot them. Leave this session with an action plan for boosting employee engagement and understanding how your behaviors enable you to retain your people!



Objectives:
  • Identify strategies for demonstrating your firm’s commitment to “talent first”
  • Choose methods for giving your firm’s work purpose and meaning
  • Determine ways you can garner honest feedback and then act on it
  • Apply ideas for (really) addressing poor performance and bad behavior
05:30pm - 06:45pm EDT - June 7, 2022

Tuesday
05:30pm - 06:45pm EDT - June 7, 2022 | Room: Mariposa 6
Track: ENGAGE Main Conference
Tags: PST
Total Minutes: 75

Client Advisory Services (CAS) as a practice area is at the forefront of progressive thinking by firms on how market complexities can translate into Trusted Advisor opportunities for firms to deliver value to clients. CAS continues to be one of the fastest growing practice areas & largest growth opportunities for CPA firms. This practice area has been defined and transformed over the past 10 years and yet CAS remains largely in its infancy representing exponential opportunity for firms. At Digital CPA 2021, the 10th anniversary of DCPA, CPA.com established our first CAS Advisory Council made up of progressive CAS practice leaders from top firms to help further define and establish a “CAS 2.0” framework and pathway to help drive the transformation of the CAS practice area. Come hear from a panel of CAS thought leaders leading the charge on taking CAS to the next level – CAS 2.0.



Objectives:
  • Recognize impacts of Firm Strategy & Governance - Strategic planning and organization development to align with your overall firm and CAS Practice vision
  • Determine Best Practices for CAS Practice Development - Best-in-class approaches to building, running, and growing a CAS service offering.
  • Analyze key CAS Technology Solutions – Consistent, standardized, Integrated, cloud-based technology strategy to drive digital transformation & modernization of services
  • Distinguish CAS Operational Excellence – Foundational best practices to build standardized processes, support, leadership and training to drive efficiency, quality, and growth
Tuesday
05:30pm - 06:45pm EDT - June 7, 2022 | Room: Ironwood 4
Track: ENGAGE Main Conference
Total Minutes: 75

The accountants view of Graphic Packaging's ESG Story. The role of accounting, risk, and audit in ESG



Objectives:
  • Analyze ESG
  • Identify how accounting, risk, and audit can add value through ESG
Tuesday
05:30pm - 06:45pm EDT - June 7, 2022 | Room: Ironwood 1/2/3
Track: ENGAGE Main Conference
Total Minutes: 75

As new cybersecurity threats continue to emerge, the ongoing challenges around proper risk mitigation and incident response remain a dynamic obstacle for both organizational leadership and individual users. Understanding and anticipating both technical and non-technical threats are key to managing the risks associated with a breach of confidential data and how best to respond. This session will cover the latest cybersecurity threat landscape and the risks and challenges that professionals face in collecting, storing, processing and safeguarding sensitive information along with best practices used when responding to a breach. Topics will include InfoSec governance, current cybersecurity threats/risks/mitigation, third-party and supply-chain risk, incident response and cyber liability insurance. The session will also include strategies for personally protecting your digital information.



Objectives:
  • Distinguish the latest threats to their digital assets, how to best mitigate cyber risk and respond to cyber incidents.
  • Evaluate cyber incident stories and applicable lessons learned.
  • Analyze cyber risk, governance, prevention, detection and response for organizations, in addition to their third-party and supply-chain relationships.
Tuesday
05:30pm - 06:45pm EDT - June 7, 2022 | Room: Ironwood 5
Track: ENGAGE Main Conference
Tags: PST EA
Total Minutes: 75

In some ways, it feels as if we are participants in a reality show based on a never-ending tax season. This session will present as a panel of seasoned professionals discussing the highs and lows of tax season 2022 along with lessons learned, tax law changes at the federal and state level, and productivity hacks for hybrid and remote teams. The session will use polls and audience participation to tackle issues that firms of all sizes care most about. Firms will take away ideas to possibly make changes to their tax season process in 2023.



Objectives:
  • Compare best practices among firms related to operating in an endemic environment
  • Determine how changes to tax laws and the economy will impact firms
07:15pm - 08:30pm EDT - June 7, 2022

Tuesday

46 million Americans now own bitcoin. Yet, only a few tax professionals understand how to help individuals and businesses dealing with cryptocurrency. This session walks you through tax implications of common cryptocurrency-related transactions and how to successfully service clients affiliated with cryptocurrency. We will also cover current developments surrounding this topic, such as the inclusion of the virtual currency question on the front of Form 1040 and tax planning opportunities.



Objectives:
  • Recognize the latest in blockchain technology and how it is impacting our world
  • Identify how to interact with cryptocurrency
  • Assess the tax implications of investing in cryptocurrency, running a mining operation, using NFTs, and using cryptocurrency as a payment method
  • Apply tax planning opportunities
Tuesday
07:15pm - 08:30pm EDT - June 7, 2022 | Room: Ironwood 1/2/3
Track: ENGAGE Main Conference
Total Minutes: 75

Business intelligence provides the ability to make better informed and intelligent decisions within CPA firms and client environments. While many accounting software services have built in visuals and graphics, users often want and need more than most services and packages provide. This session illustrates how Power BI can bridge the gap between commonly used accounting software and key decision maker needs within firms and client organizations.



Objectives:
  • Identify, describe, and illustrate business intelligence and its benefits for the accounting profession.
  • Recognize how Power BI can supplement accounting software packages (like Quickbooks Online) to provide more meaning to data for better informed decision making.
Tuesday

This will include security, applications, equipment, challenges with contract employees vs. full time team members, etc. The focused will be on the challenges in this space felt by all sized firms from sole practitioners to large regional firms. Attendees will walk away with not only the perfect technology stack for dealing with a remote workforce, but also the "must have" security practices to have in place.



Objectives:
  • Recognize the must have technologies for a remote workforce
  • Determine the security best practices for this space
  • Indicate best practices for dealing with contract employees
Tuesday

For small firm owners and sole practitioners, this roundtable is the perfect opportunity to connect with peers to share insights about fundamental issues concerning all small firms. Develop your own network of practitioners, who are ready to offer ideas to manage top challenges for small firms. Upon completing this session, you will have a better understanding of practice management issues firms are facing and will have suggestions on how to tackle some of those issues.



Objectives:
  • Assess the current practice management landscape for small firms
  • Identify ways to tackle pressing practice management issues using resources and best practices
Wednesday

Join Tom and his Executive Panel of Business Leaders to review the findings of a special AICPA Future of Finance Research and Execution centered NeXT practices, new competencies, pathways, critical issues, and priorities focused around finance transformation and value creation. You will learn and discuss how to mature in areas such as data analysis, automation, ESG and more. This interactive session will include roundtable discussions to create actional insights for your organization.



Objectives:
  • Analyze the macro trends as it relates to the finance organization in business & industry and then apply learnings and action steps for your individual organization.
  • Identify, discuss and distill key insights from peers and profession leaders and evaluate your organization’s maturity on key competencies.
05:00pm - 06:15pm EDT - June 8, 2022

Wednesday

Listen to women in the profession talk about how they were able to overcome barriers and achieve their accomplishments while not falling prey to the “superwoman” mentality.



Objectives:
  • Recognize the importance and being true to your values and not compromising what's important.
  • Identify tips to help turn failures into lessons.
  • Select tools for combatting imposter syndrome.
  • Recall how to set boundaries and excel.
Wednesday
05:00pm - 06:15pm EDT - June 8, 2022 | Room: Juniper 1
Track: ENGAGE Main Conference
Total Minutes: 75

A revolution in BI tools has unlocked a new way to work: Fast. Efficient. Direct. But to unlock the full potential, you must move beyond yesterday’s methods. In this session, you will see the application of Power BI and modern Excel using real-world scenarios. Come learn how these modern tools allow you to unlock your superpowers and create more dynamic and impactful insights.



Objectives:
  • Identify data models in Excel's PowerPivot
  • Indicate dynamic analysis with Power BI
  • Use and leverage the Power BI and Excel ecosystem for easy reporting
  • Assess dynamic planning with Acterys
Wednesday
05:00pm - 06:15pm EDT - June 8, 2022 | Room: Ironwood 1/2/3
Track: ENGAGE Main Conference
Tags: PST
Total Minutes: 75

Deciding to build a digital-first advisory practice requires not only an understanding of technology but also a mindset shift. This session will cover how to think about tech, what resources are available to you, and how to get started. We will also cover the types of services that fall in this area of advisory, and basic pricing strategy all while incorporating two experienced perspectives from building these types of practices.



Objectives:
  • Analyze different forms that technology advisory practices can take
  • Evaluate a tech and process mindset
  • Identify resources available to train yourself and others
Wednesday
05:00pm - 06:15pm EDT - June 8, 2022 | Room: Ironwood 5
Track: ENGAGE Main Conference
Total Minutes: 75

It's impossible to overstate the importance of linking a firm's strategy to the "Big Four" issues of owner compensation, succession planning, profitability and buy-outs. While the fundamental concepts of these issues are common, there is a uniqueness to how you address them based on your firm's overall core values. These core values create your unique performance-based culture which, in turn, informs how you lead in these important areas. This session will provide you with tools and strategies to both understand the connectivity of these issues while empowering you with the information to lead.



Objectives:
  • Assess how core values and a performance-based culture drive solutions to the most common issues faced by CPA firms.
  • Interpret the connectivity among the "Big Four" issues most commonly faced by CPA firm and empower you to lead in these areas.
  • Recognize that an accountability culture as being vital to high performance