A Funny Thing Happened on the Way to Our Digital Strategy

What happens when an organization starts down the path to a new digital strategy and discovers that it needs to take a detour? Hear how the New Jersey Society of CPAs realigned its organization to better serve members. The results: more innovative content delivery, a unified brand and better internal collaboration. From the creation of an integrated digital strategy through real-world implementation, this session will explore the cultural challenges in presenting a cohesive and cross-departmental value proposition.