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Finding Water in the Desert: Unleashing Alternative Revenue Sources
Designing products and services that grow alternative revenue streams is not about originality, nor is it about creating something stylish, beautiful and on point with all the trends. And it is not about designing something that is easy to use…
Meeting the Challenge: Engaging B&I Members through Advocacy
Currently, only 18 percent of accounting graduates that go directly into business and industry take the CPA Exam. Additionally, those CPAs in this practice area face unique challenges from those in public accounting…
Finding Their Fit: Engaging Young Members and Enticing Younger Generations
Engaging younger members is a goal shared by all of us…
Are You Marketing in the Dark?
So you’ve crafted the perfect digital strategy for your organization…
