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Improving the CPA Pipeline through Advocacy
Advocacy strategies are not just for educating policymakers. They can be used to enhance other important aspects of your association by exposing diverse communities to the CPA profession and strengthening the CPA pipeline…
Are You Marketing in the Dark?
So you’ve crafted the perfect digital strategy for your organization…
A Funny Thing Happened on the Way to Our Digital Strategy
What happens when an organization starts down the path to a new digital strategy and discovers that it needs to take a detour? Hear how the New Jersey Society of CPAs realigned its organization to better serve members…
