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Are We Sabotaging Member Join and Renewals?
Members join and renew their memberships all the time (-- at least we hope they do). And there are always ways to improve these experiences…
Finding Their Fit: Engaging Young Members and Enticing Younger Generations
Engaging younger members is a goal shared by all of us…
A Funny Thing Happened on the Way to Our Digital Strategy
What happens when an organization starts down the path to a new digital strategy and discovers that it needs to take a detour? Hear how the New Jersey Society of CPAs realigned its organization to better serve members…
Meeting the Challenge: Engaging B&I Members through Advocacy
Currently, only 18 percent of accounting graduates that go directly into business and industry take the CPA Exam. Additionally, those CPAs in this practice area face unique challenges from those in public accounting…
