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Meeting the Challenge: Engaging B&I Members through Advocacy
Currently, only 18 percent of accounting graduates that go directly into business and industry take the CPA Exam. Additionally, those CPAs in this practice area face unique challenges from those in public accounting…
Improving the CPA Pipeline through Advocacy
Advocacy strategies are not just for educating policymakers. They can be used to enhance other important aspects of your association by exposing diverse communities to the CPA profession and strengthening the CPA pipeline…
Are You Marketing in the Dark?
So you’ve crafted the perfect digital strategy for your organization…
Are We Sabotaging Member Join and Renewals?
Members join and renew their memberships all the time (-- at least we hope they do). And there are always ways to improve these experiences…
