2022 Digital CPA Conference

Dec 5, 2022 ‐ Dec 7, 2022

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association’s website, educational materials, products, and services. The Association is committed to making professional learning accessible to all product users. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association’s Website Accessibility Policy. As part of this commitment, this product is closed-captioned. For additional accommodation requests, please contact adaaccessibility@aicpa-cima.com and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.


Social Events iconSocial Events

Preview Available

Social Events

Dec 4, 2022 1:00pm ‐ Dec 4, 2022 4:00pm

Identification: DCPA22NS01

More information to come

Sunday Welcome Reception iconSunday Welcome Reception

Preview Available

Sunday Welcome Reception

Dec 4, 2022 5:00pm ‐ Dec 4, 2022 7:00pm

Identification: DCPA22NS02

Join us at the lobby level for a unique culinary experience befitting of Austin. Our Sunday evening reception will leverage the vibrant Revue and AAA Four-Diamond award winning Garrison restaurants to help us kick off Digital CPA with craft cocktails and extraordinary cuisine.

Creating Capacity Strategies iconCreating Capacity Strategies

Preview Available

Creating Capacity Strategies

Dec 5, 2022 8:00am ‐ Dec 5, 2022 10:45am

Identification: DCPA22101


Time’s Up!: The Subscription Business Model for Accounting Firms

Dec 5, 2022 8:00am ‐ Dec 5, 2022 10:45am

Identification: DCPA22102

The world is moving from products and services to subscriptions, favoring access and transformations over ownership and deliverables. The advantages of a subscription model are many, including: Predictable revenue; not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; collective knowledge of your customers, which is a competitive advantage that cannot be duplicated; the customer relationship is at the center of the firm; not pricing a product or service, but rather a series of customer transformations; and it is easier to predict demand and plan capacity more effectively. It provides peace of mind, convenience, recurring value, and a frictionless experience for the customer.

Learning Objectives

•    Identify strategies utilized by businesses that have made the transition to a subscription-based model

•    Understanding the nine types of subscription business models

•    The psychology of selling subscriptions

•    Plussing your offering—only uncommon services command premium pricing

•    The Revenue question: What are you asking your customers to pay for?

•    Learn the difference between inputs, outputs, and outcomes (transformations)

•    Pricing the relationship and the portfolio

•    New accounting information and KPIs to represent the economics of a subscription business

•    The three strategies to pivot to the subscription business model

Implementing a subscription business model for firms is hard work and not for everyone because it requires professionals to think differently than they have in the past about what it is, exactly, that customers value and what you are asking them to pay for. Join Ron Baker, founder of VeraSage Institute, for a thought-provoking session on why and how the subscription business model will be the firm of the future.


CAS 2.0 and the Evolving Role of CFO Advisory 

Dec 5, 2022 8:00am ‐ Dec 5, 2022 10:45am

Identification: DCPA22103

  • Dixie McCurley, Principal, Digital Advisory, Client Accounting Services Leader, Cherry Bekaert LLP
  • Ashley Doyen, CAS Product Account Manager, CPA.com
  • Becky Munson, CPA, CAS Practice Leader, YourBooks Outsourced Accounting

Learning Labs iconLearning Labs

Preview Available

Learning Labs

Dec 5, 2022 10:00am ‐ Dec 5, 2022 12:00pm

Identification: DCPA22NS0

More information to come

Welcome and Announcements | Keynote

Dec 5, 2022 2:00pm ‐ Dec 5, 2022 3:05pm

Identification: DCPA2201

Networking Break in Resource Center

Dec 5, 2022 3:05pm ‐ Dec 5, 2022 3:35pm

Identification: DCPA22NS04

Keynote: Professional Issues Update

Dec 5, 2022 3:35pm ‐ Dec 5, 2022 4:25pm

Identification: DCPA2202


Round Table Discussions iconRound Table Discussions

Preview Available

Round Table Discussions

Dec 5, 2022 4:40pm ‐ Dec 5, 2022 5:30pm

Identification: DCPA2203

Start your conference experience by discussing ideas and initiatives with peers and thought leaders. The opening keynote speakers will spark ideas, so use this time to engage in discussion with the Digital CPA Community to explore the concepts. Select a topic of interest and begin discussing the application and impact in your practice.