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DCPA2212 - From Transactional to Relational: The Concierge CPA

‐ Dec 6, 2022 11:30am

The world is moving from products and services to subscriptions, favoring access and transformations over ownership and deliverables. The advantages of a subscription model are many, including: Predictable revenue; not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; collective knowledge of your customers, which is a competitive advantage that cannot be duplicated; the customer relationship is at the center of the firm; not pricing a product or service, but rather a series of customer transformations; and it is easier to predict demand and plan capacity more effectively. It provides peace of mind, convenience, recurring value, and a frictionless experience for the customer.

Implementing a subscription business model for firms is hard work and not for everyone because it requires professionals to think differently than they have in the past about what it is, exactly, that customers value and what you are asking them to pay for. Join Ron Baker, founder of VeraSage Institute, for a thought-provoking session on why and how the subscription business model will be the firm of the future.

Learning Objectives:

  • Identify the new accounting information and KPIs to represent the economics of a subscription business
  • Recognize how to "pluss" your offering—only uncommon services command premium pricing


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