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10:00am - 10:50am EDT - June 5, 2023

Monday

Keeping up on all things Automation and AI can seem like an unsurmountable task. With the rapidly evolving landscape continuing to change and Artificial intelligence now becoming a dominant way you can transform your business, getting a grasp on what is available today in practicality is a must have. Please join Thomson Reuters to discuss how to use Automation tools, APIs, and AI technologies to continue to move the profession forward and learn more about third party applications are playing a large role in creating more efficiencies and benefits to your staff and end clients.



Objectives:
  • Identify new Automation solutions already created and available to help take what you have discussed in theory to practical use
  • Recognize new ways to automate new key areas of your firms practice as you grow both Onshore and Offshore
  • Determine insights into the future vision of how accounting technology is helping to generate Tax agnostic solutions to meet the needs of your team no matter what solutions are in your Tech Stack
12:30pm - 01:45pm EDT - June 5, 2023

Monday
Every firm right now is trying all they can to find more resources, more staff, better retention and recruiting strategies while unlocking more efficiency to serve the growing demands of their clients. This keynote will show you an enormous opportunity nearly every person is missing to impact all of those challenges that is sitting right in front of you - recapturing energy lost to drama in the workplace. In this ground-breaking session you will learn about the main sources of workplace drama that add up to nearly 2.5 hours per day PER PERSON of wasted time and energy leaking out of your organization. You’ll walk away with insightful case studies, as well as practical and actionable tools to coach beyond venting, improve those “hey, do you have a minute?” conversations that often get off track, increase buy-in and personal accountability in your team, overcome resistance to change and consistently turn excuses into results.


Objectives:
  • Recognize the main sources of workplace drama that hinder team success
  • Indicate why venting is never helpful and how to coach the person in front of you
  • Identify 2 coaching tools to focus team energy on ‘how we could’ given the challenge circumstances being faced
  • Recall energy management techniques to better lead your team through change
02:15pm - 03:05pm EDT - June 5, 2023

Monday
02:15pm - 03:05pm EDT - June 5, 2023 | Room: Mariposa 1
Tags: CGMA PRA
Total Minutes: 50
Around the world, individuals are being asked to take on greater responsibility for their own retirement. In the US, for example, a combination of limited Social Security funding and a reduction in the number of defined benefit (DB) employer plans—historically, the primary retirement savings vehicle for many—is causing investors to make decisions they have never had to face about how to save for retirement. This 50 minute presentation with audience Q&A will explore various ways to improve the probability of a good retirement, including some traditional approaches and some recent financial innovations designed to improve retirement security.


Objectives:
  • Identify what represents a “good” retirement outcome
  • Determine what elements an individual can influence to improve the probability of a good retirement
  • Analyze trends in new financial product design to assist people in both the accumulation and decumulation phases, including customized indexed annuities, volatility stabilization, and Retirement Security Bonds.
Monday
02:15pm - 03:05pm EDT - June 5, 2023 | Room: Mariposa 2/3
Tags: PRA
Total Minutes: 50
Driving partner unity is an essential element of successful leadership. The cascading effect of unity is a optimism and clarity about the future of your firm. Additionally, unity is best supported by peer accountability. Rather than viewing accountability as a source of friction, we can see it as a source of cohesion. In this session we'll connect these two themes to visualize the overwhelmingly positive impact on your firm


Objectives:
  • Analyze the foundational elements of partner unity. What do we use as our “north star” to unify our leaders?
  • Identify how vital clarity is to unity. Are we clear on performance expectations, culture, and our strategy?
  • Determine how accountability promotes unity. What keeps us from being accountable?
  • Use connectivity to show how these foundational elements impact our practice management imperatives.
Monday
02:15pm - 03:05pm EDT - June 5, 2023 | Room: Starvine 6/7
Tags: PRA
Total Minutes: 50

Finding the right team members at the right time is key to your practice success and the market has never been tougher. That’s why it’s more important than ever to execute a recruiting strategy that applies true marketing concepts to differentiate your firm from the rest. Together we’ll explore the specific marketing strategies and processes you can implement to attract the best and brightest of the profession.



Objectives:
  • Recognize how to develop a differentiating recruiting strategy and story
  • Identify your competitors messaging in the hiring process so you can position your organization appropriately
  • Indicate steps you can take to ensure your recruiting process compels candidates to join
  • Recognize clear deliverables that enable candidates to picture their future with your firm
04:30pm - 05:45pm EDT - June 5, 2023

Monday
Women have fought long and hard for a seat at the table in finance – are we there? If not, how can we get there? What can you do in your career to get your seat at the table? Join us to hear the stories of three accomplished women in finance, and their thoughts on where we are with women in our profession. Men, please join as well, as male advocates and perspective are very important!


Objectives:
  • To learn the obstacles facing women in finance and how to overcome those obstacles
  • To some tips from women who have a seat at the table
  • To develop an understanding of the unique experience and benefits women bring to their companies
Monday
CPA.com has helped hundreds of firms develop and expand their Client Advisory Services (CAS) practices, and has identified key elements that practices need to address on the CAS journey. Learn what CAS is – and what CAS isn’t – and how to identify the key steps to build and evolve your CAS practice. This session will discuss the milestones along a typical CAS practice journey, and help you prioritize your efforts along the way.


Objectives:
  • Recall the services that fall under the CAS practice.
  • Recognize the key practice decisions that CAS leaders make
  • Identify how to connect the typical CAS journey milestones to your practice strategy
Monday
We're in the midst of a leadership change in small firms, with many owners expected to retire within the next 10 years. The sooner firm owners start planning, the more successful an ownership transition can be. Let's discuss practical strategies and key areas of focus.


Objectives:
  • Distinguish what firms should do to prepare for succession
  • Recognize what acquiring firm values when merging in a smaller firm
  • Identify Top 10 M&A issues - how to identify before they become issues
  • Indicate what firms are doing to become an attractive merger candidate
Monday
04:30pm - 05:45pm EDT - June 5, 2023 | Room: Mariposa 5/8
Tags: PRA
Total Minutes: 75
Accountants played a critical role in helping businesses survive the Pandemic and secure a variety of aid packages, all while working long hours during a series of never ending tax seasons. It’s time that you were compensated as a trusted business advisor, but in order for that to happen, you will have to first define, price and package your advisory services. In this session, we will cover how to translate your hard-earned expertise into paid advisory services.


Objectives:
  • Idenfity and quantify the value and expertise you bring to your business clients in the area of budgeting and forecasting
  • Determine the technology, people and skills you will need to introduce a paid advisory service
  • Calculate how to package and price different levels of advisory services to ensure you are being well compensated for the scope of work you take on
  • Use marketing and sell your advisory services to current clients and potential leads
06:00pm - 07:15pm EDT - June 5, 2023

Monday
06:00pm - 07:15pm EDT - June 5, 2023 | Room: Joshua 1/2
Tags: CGMA TCH PRA
Total Minutes: 75
Microsoft Office 365 is one of the most underutilized technology investments in CPA firms and business organizations in general. In this session, John will share his knowledge and experience of helping numerous organizations to effectively deploy Office 365 and maximize the benefits of an investment you are likely already making. You will experience how the integration of Teams, SharePoint, Power BI, Planner, OneNote and other apps in the Office 365 ecosystem can be harnessed to truly optimize your firm's ability to communicate, collaborate and share knowledge with staff and clients in a virtual work environment.


Objectives:
  • Identify specific opportunities to optimize the utilization of the entire Office 365 ecosystem of apps in your firm.
  • Identify the unique capabilities of various Office 365 apps to increase the productivity of your staff.
Monday
06:00pm - 07:15pm EDT - June 5, 2023 | Room: Starvine 3/4/5
Tags: FMA PRA
Total Minutes: 75
Firm administrators and young partners alike often feel powerless when persuading other firm leaders. They are frustrated because their leaders won’t accept their perspective or appreciate their point of view. They don’t seem to listen. This presentation will focus on how to influence others, especially those who hold positional power. Using the science of human motivation and behavioral economics, you will learn and see demonstrated the various skills and techniques you can use to interact more effectively with those in positional power.


Objectives:
  • Identify the dynamics of personal and interpersonal power
  • Identify how people are influenced
  • Apply various techniques to specific situations
Monday
06:00pm - 07:15pm EDT - June 5, 2023 | Room: Mariposa 1
Tags: PRA
Total Minutes: 75
Have you noticed? Everyone is busy. What used to be a sit-down coffee is now a flurry of emails. Instead of driving strategy we're combatting the latest TikTok trend. Its all become very... impersonal. So how do you ensure you're able to get in front of current and prospective clients, build trust, and communicate your message clearly and authentically? In this session we're unpacking video. From humble internal uses that'll enable you to communicate with your team in a more personal way, to burning down social media with hot takes. You'll come away with practical tips you can implement to make video a little less intimidating, and leverage your expertise in an authentic way. No dancing required.* *Unless you want to dance


Objectives:
  • Recognize the mental hurdles involved in getting started with video
  • Identify internal opportunities to leverage video with your team
  • Recall building an external strategy to attract new clients, and develop trust with existing clients over video
Monday
06:00pm - 07:15pm EDT - June 5, 2023 | Room: Mariposa 2/3
Tags: PRA
Total Minutes: 75
This presentation will explore why there is an M&A frenzy taking place in the profession. Specifically, it will look at how to analyze the cultural, strategic, and economic fit for both the buyer and seller. The session will also discuss the best practices of setting up a structured process and will address the most often made mistakes and pitfalls that can take place in a merger or acquisition.


Objectives:
  • Analyze and assess the cultural, strategic and economic fit for both sides of a merger/acquisition.
  • Identify and avoid the mistakes and pitfalls that can occur during a merger/acquisition.
07:30pm - 07:55pm EDT - June 5, 2023

Monday

Are you tired of busy season frustrations? Top 500 firms have found success with the SafeSend Suite in getting 8879s e-signed in less than a day, seeing up to 40% completion of client organizers, and alleviating the strain of staffing issues. In this session, we will share why using the SafeSend Suite eliminates these frustrations all while providing a 5-Star client experience. The SafeSend Suite offers one, intuitive platform for clients and staff. No matter the document you’re sending throughout the year, clients access it the same way – increasing both client satisfaction and adoption. Join SafeSend as we share ways to increase your firm’s success by easily gathering source documents, collecting digital/fillable organizers, assembling and delivering completed tax returns, collecting e-signatures, automating signature and payment reminders, distributing K-1s, and requesting firm tax prep fees. The SafeSend Suite makes an impact across all your tax workflow processes.



Objectives:
  • List the common points of frustration for firms and clients throughout the tax engagement
  • Identify automation solutions that were built specifically for the tax and accounting profession
Monday

Join us as we show you how to help automate your clients’ back office with seamless accounts payable and the next generation of spend management.


Monday
08:05pm - 08:30pm EDT - June 5, 2023 | Room: Bristlecone
Tags: NAA FIN FMA PRA
Total Minutes: 25

This session is dedicated to the possibility that professionals can greatly increase the value they provide to their customers if they hone their skills at asking better, more effective questions. Developing an enhancing this skill is not easy because it requires us to rethink the paradigms and prejudices of the past.



Objectives:
  • Understand what makes and effective question
  • Sample questions
10:00am - 10:50am EDT - June 6, 2023

Tuesday
10:00am - 10:50am EDT - June 6, 2023 | Room: Juniper 1
Tags: PRA
Total Minutes: 50

Understand your legal and regulatory obligations, develop adequate policies to secure client data and protect your practice. John Sapp, CPA will lead this session pulling from his 25+ years of professional experience in tax software development that includes serving as one of the founding leaders of the IRS Security Summit, and the Chair of the Electronic Tax Administration Advisory Committee when its charter was expanded to advise congress on prevention of identity theft and tax refund fraud. John is also a popular speaker for security topics that impact today’s tax professionals. This presentation will provide an overview of the cyber threats that taxpayers and tax professionals face daily. Attendees will learn why cybercriminals target taxpayer data, their methods, and how to protect clients.



Objectives:
  • The methods cybercriminals use to steal taxpayer data
  • How to combat cyber threats on behalf of your clients
  • Your data-security responsibilities as a tax professional
Tuesday

Data-driven approaches to audit and assurance are a hot topic, but what does that mean for everyday work and technology usage? In this session, we will discuss the importance of an efficient audit and how a data-driven approach, including data ingestion, data analytics, and data visualization, can lead to success. We will also explore why firms need to remain in control and not rely solely on technology, and why a pragmatic and flexible approach to methodology and tool usage is critical in demonstrating the distinct value that your firm can provide to clients.



Objectives:
  • Learn how to define a data-driven audit and how technology assists in achieving efficiencies.
  • Understand why firm flexibility is key to creating distinctive value to your clients.
  • Explore considerations when adopting tools to assist in creating efficiencies in the execution of work.
Tuesday
10:00am - 10:50am EDT - June 6, 2023 | Room: Ironwood 1/2/3
Tags: FMA PRA
Total Minutes: 50

With the number of accounting graduates declining every year and more and more CPAs leaving the profession, it does not look like the CPA talent shortage will get better any time soon. That’s why the Big 4 are increasingly relying on international talent solutions and small and medium firms need to start following suit. Join us for a presentation with Jim Brady, CEO of alliantTalent and former CEO for Deloitte’s India Talent Center on how you can start to fill vacancies today.



Objectives:
  • Recognize the major reasons for the shortage of available talent in the CPA profession.
  • Identify strategies to adapt to droughts in the accounting workforce over the next few years so your firm can continue to grow.
Tuesday
10:00am - 10:50am EDT - June 6, 2023 | Room: Ironwood 7/8
Tags: TCH PRA
Total Minutes: 50

In today’s hi-tech AI world there is still a great need for business services including bookkeeping, accounting, payroll, technology consulting, forecasting, and analytic work. This session will discuss the market and share perspectives from a seasoned veteran of Client Advisory Services (CAS). Val Steed, CPA, MA, CITP has been working in the accounting technology industry for over thirty years. He ran his own firm and CAS practice for over twelve years and has spent numerous hours consulting with accounting technology companies on how to build a partner program and market to accountants. This session is a guaranteed good time and with useful information.



Objectives:
  • List five service areas for CAS
  • Learn how to build a CAS practice from an accounting practice
  • Identify how a simple policy change or two can significantly help your practice
  • Create a more positive culture in your CAS practice
Tuesday
10:00am - 10:50am EDT - June 6, 2023 | Room: Mariposa 5/8
Tags: PRA
Total Minutes: 50

Are your talent shortage conversations becoming more frequent and not just for the traditional busy season? If so, you may be trying to solve this issue very tactically. In this session, you will hear from CPO Lindsay Gaal about the resourcing challenges she overcame by starting to take a more prescriptive and strategic approach to her workforce planning strategies. Here is what you can expect to take away from the session:



Objectives:
  • How to build a pipeline of talent amid the talent shortage crisis
  • Why a year-round workforce planning strategy is necessary
  • What a strategic workforce planning strategy looks like
11:00am - 12:15pm EDT - June 6, 2023

Tuesday

Finding and retaining talent is one of, if not the, most common challenge facing firms today. In this session, we will explore the demographic and societal trends impacting the profession along with the plan being developed by the AICPA and other stakeholders to impact the talent pipeline quickly and significantly. You’ll hear about the solutions being developed to address core challenges and identify ways you can play a role in increasing interest in the profession. Let’s discuss the components of the plan identified to-date and look for other ideas as well in a collaborative session designed to tackle this important issue.



Objectives:
  • Analyze current CPA exam and hiring trends
  • Discuss the components of the AICPA’s Human Capital Acceleration Plan
  • Identify ways that you can play a role in increasing interest in the profession
12:30pm - 01:20pm EDT - June 6, 2023

Tuesday
There are numerous ways to leverage tax data. Innovative tax practices are aware of current trends in the tax landscape and combined with data, process, and tax technology, they can drive business insights that improve client decision making and reduce tax risk and exposure. In this session, you will hear from tax advisors from leading firms and experts in technology at CPA.com and Vertex, as they dive into the various ways that advisors and companies are using tax data and technology to deliver insights that drive an informed strategy and better results.


Objectives:
  • Determine the purpose, benefits, and challenges to leveraging tax analytics
  • Identify practical examples of applying data analytics to direct and indirect tax services
  • Compare the variety of ways tax technology is being deployed to harness data and provide business insights
  • Receive guidance on developing your firm’s strategy for integrating data analytics into your tax practice
Tuesday
12:30pm - 01:20pm EDT - June 6, 2023 | Room: Juniper 1
Tags: FMA PRA
Total Minutes: 50

Are you interesting in learning about the latest HR workplace trends and how they can impact your firm? You will learn about the latest developments in HR including how remote work is reshaping the industry, how employee engagement is vital to your firm, and the benefits of wellness program that support the well-being of your team members.



Objectives:
  • Identify how to better understand the key HR Trends in the industry.
  • Identify tools to use to help solve the talent shortage.
  • Identify how to retain your people.
Tuesday
12:30pm - 01:20pm EDT - June 6, 2023 | Room: Mariposa 2/3
Tags: PRA
Total Minutes: 50
Progressive firms well on their way to becoming a destination workplace are positioning as having somethings special -- a single wow factor they can offer to talent and/or clients. These firms are positioning on WOW strategies like “we don't keep time at our firm,” or “no one here works over 40 hours,” or “we are a truly flexible anytime, anywhere workplace,” or “we are a deep learning organization,” or “we are SO FUN.” Attend this session to learn more about firms on the leading edge of talent attraction and understand how you can be there, too.


Objectives:
  • Analyze the competitive recruiting and retention landscape
  • Identify different employee-centered differentiators
  • Apply the concepts from the session to identify your firm’s most compelling wow factor