Ellen Choi

Ellen Choi is a serial entrepreneur with a passion for driving innovation and supporting AI adoption in the accounting profession.

A Stanford Engineering alumna, she began her career at Google, where she automated finance processes and optimized business performance through working in accounting, FP&A, and internal advisory projects. Her experience with outdated software in the back office ignited her passion for creating delightful, frictionless, high-powered, fully secure, cutting-edge technology solutions that empower the back-office staff.

After earning her Harvard MBA, product leadership roles in Silicon Valley, and selling her b2b SaaS HR tech startup LarkApps, she co-founded Aiwyn, a technology company helping accounting firms modernize their practice management. Aiwyn has been recognized with Forbes 100 Rising Stars, Boomer Visionary Award, and AccountingToday's Award.

Today, she is excited to lead Edgefield Group as the Founder/CEO to further serve the accounting profession in all things AI, innovation, technology, and business transformation.