The Marketing Director's Role with Mergers & Acquisitions

Merger activity has been widespread in the accounting profession for the last several years and it continues to have extensive impact across firms of all sizes.  Attendees at this presentation will gain a deeper understanding of the important role that marketing plays in the process. Marketers who are included during the pre-planning, roll out and follow up stages can ensure a positive, seamless process.  Whether communicating with staff, clients, centers of influence or the community at large, marketers are the professionals with the skills to develop the most effective message.  But after the dust settles, the marketers can have a significant responsibility in shaping the newly emerging culture that will result from the integration of the firms.  
Join us to learn more about best practices that you will be able to apply to your own situation!   

• Strategic issues - these will cover the dynamics of the newly formed firm and how to create a merged culture
• Tactical issues - these will cover the timeline for launching press releases, client announcements, website changes, logo adjustments 9if needed)
• Marketing issues - these will cover how using the expanded firm's attributes to build a stronger presence in the community
• Leadership issues - panelists will discuss how they leveraged their influence as key contributors, guiding their firm through a merger