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07:30pm - 08:20pm EDT - July 26, 2021

Monday
07:30pm - 08:20pm EDT - July 26, 2021 | Room: Pinyon 2
Track: ENGAGE Main Conference
Total Minutes: 50
Looking to clearly define your CAS business model, but aren’t sure where to start? Join Joshua Lance, CPA, as he shares how key performance indicators can help you make better decisions about your service lines, and bring more value to your clients. We’ll discuss KPI tools and resources, and touch on some KPIs that can be used across various industries.

Monday
07:30pm - 08:20pm EDT - July 26, 2021 | Room: Pinyon 3
Track: ENGAGE Main Conference
Total Minutes: 50

46 million Americans now own bitcoin. Yet, only a few tax professionals understand how to help individuals and businesses dealing with cryptocurrency. This session walks you through the tax implications of common cryptocurrency-related transactions and how to successfully service clients affiliated with cryptocurrency. We will also cover current developments surrounding this topic, such as the inclusion of the virtual currency question on the front of Form 1040, how to successfully navigate through tax notices (CP2000, Letter 6173, Letter 6174 & Letter 6174-A), and tax planning opportunities. 



Objectives:
  • Understand the tax implications of investing in cryptocurrency, running a mining
  • Learn about challenges in dealing with cryptocurrency related clients
  • Apply tax planning opportunities
07:50pm - 08:15pm EDT - July 26, 2021

Monday
07:50pm - 08:15pm EDT - July 26, 2021 | Room: Pinyon 7/8
Track: ENGAGE Main Conference
Total Minutes: 25

As a profession, CPAs are at the tipping point of fully harnessing artificial intelligence, RPA, and analytics with ease. The market has accepted that these technologies will impact every function a CPA is already performing - audits, reviews, transaction services, risk advisory, fraud, and controls management. Firms and enterprises alike are investing in technology and skill development, while preparing for massive transformation. In addition, CPAs, with their technical mindset, commitment to continuous professional development, and close affinity to critical business data, are well positioned to deliver value using these technologies.

But technologies like AI, RPA, or analytics in-and-of-itself have a hard time standing on their own - in fact, 70% of transformation projects fail. BCG partner Sylvain Duranton says the real formula for success is: Algorithms (10%) + Technology (20%) + People & Process (70%). Is this the magic needed to create the AI-powered human, where judgement is greatly enhanced by technology?

Join to learn from our insights over the past 5 years, and how to get your team ready for the shift to becoming a technology-powered firm.



Objectives:
  • Fundamentals of AI, RPA and analytics
  • Criteria for successful change management
Monday

CPACharge was specifically designed to give CPAs and accounting professionals a simple and secure way to accept client payments online. Plus, there are no long-term contracts, setup fees, or cancellation fees. Watch our quick demo and see why over 150,000 professionals trust us to help them get paid faster and more reliably.



Objectives:
  • Discover ways you can optimize your processes to get paid quicker and easier.
  • Explore the best practices for accepting payments in your firm.
08:25pm - 08:50pm EDT - July 26, 2021

Monday
08:25pm - 08:50pm EDT - July 26, 2021 | Room: Bristlecone 7
Track: ENGAGE Main Conference
Total Minutes: 25

The Personal Financial Specialist credential is the only CPA-exclusive financial planning credential that builds on your CPA foundation.  As a CPA working with individuals and families, its only natural that topics like tax, estate, retirement, investment, and risk management planning (and much more) are a part of your client relationships.  They trust your objectivity, integrity, and professional competence as you seek out answers and recommendations for them.  Learn how this valuable experience working with clients can streamline the process to obtain the CPA/PFS credential. 

Join Dave Stolz, CPA/PFS & chair of the PFS Credential Committee, and Dan Snyder, CPA/PFS & director of AICPA's PFP Division as they explain the program and answer your questions.



Objectives:
  • Learn why CPAs are so well positioned to provide integrated financial planning for their clients.
  • Understand the requirements of the new PFS experienced CPA pathway.
  • Discover how the PFS program, coupled with the PFP Section, can benefit your firm.
10:25am - 10:50am EDT - July 27, 2021

Tuesday
10:25am - 10:50am EDT - July 27, 2021 | Room: Bristlecone 7
Track: ENGAGE Main Conference
Total Minutes: 25
During this demo, you will learn about the advanced accounting features and cloud capabilities within Sage Business Cloud Accounting, so you can deliver the best accounting and advisory services possible to your clients. These features include unlimited users with different levels of access, automated bank feeds with bank rules, dimensional accounting capabilities, customizable reporting and so much more!

11:00am - 12:15pm EDT - July 27, 2021

Tuesday

In this session, we will talk about the necessity of upgrading leadership skills and more intentional development of future leaders to meet the demands of the Next New Normal. The new normal will be a hybrid of people working from home which will require enhanced leadership. 



Objectives:
  • Identify what it means to set competency expectations for leaders and why we should give leaders an opportunity to fail.
  • Discover the importance of promoting people with values of our firm rather than on longevity.
12:30pm - 01:45pm EDT - July 27, 2021

Tuesday
12:30pm - 01:45pm EDT - July 27, 2021 | Room: Pinyon 3
Track: ENGAGE Main Conference
Tags: FMA
Total Minutes: 75

How many times have you interviewed and hired candidates who just didn’t work out? They looked good on paper and interviewed well. They were smart and likable. What happened? Did you ask the right questions? Were they truthful with you? Or is it really only luck or a guess?

There is a more predictable way to hire. You could hire to your firm’s culture.

Every firm has its own unique culture that is perfect for some candidates. Conversely, there are some people who would not fare so well. In order to interview for ideal employees, firm leaders must be clear about their firm culture to determine the right candidates.

Once you know the kind of candidate who will do well in your firm, it is easier to interview.



Objectives:
  • Identify what key characteristics and experiences are important for someone to be successful?
  • Identify what might be less important? Which questions will likely reveal what you are looking for?
02:15pm - 03:30pm EDT - July 27, 2021

Tuesday
02:15pm - 03:30pm EDT - July 27, 2021 | Room: Pinyon 3
Track: ENGAGE Main Conference
Total Minutes: 75

In this session we will explore the impact multi-directional change has on leadership. Whether spurred by technology, competitors, an ever-increasing diverse workforce, clients, expansion of service lines, or some other source, leaders must be nimble and prepare themselves for the responsibility of being effective in volatile, uncertain, and sometimes controversial times as the pace of change accelerates.



Objectives:
  • Recognize the impact that multi-directional change has had on leadership in public accounting firms.
  • Indicate how to be nimble and preparations needed to be effective in controversial times as the pace of change accelerates.
  • Predict when the pace of changes will affect leadership style changes.
03:45pm - 04:10pm EDT - July 27, 2021

Tuesday
03:45pm - 04:10pm EDT - July 27, 2021 | Room: Bristlecone 8
Track: ENGAGE Main Conference

Get a big picture view of how to improve productivity with Xero. In this high level overview, we’ll introduce you to some of the amazing features and functions that make Xero stand out from the crowd. A quick and fun prelude to your journey with Xero.


Tuesday

Join CPA.com and Jirav in a demonstration of Jirav’s all-in-one forecasting, budgeting, reporting, and dashboarding technology platform and how it can accelerate your advisory practice with financial planning and analysis (FP&A) service offerings.

In this session you will learn how to:
• Connect Jirav to your accounting and payroll systems
• Create best practice key performance indicators (KPIs), dashboards, and reports
• Publish, share, and collaborate with your firm colleagues and clients
• Leverage rolling forecasts and budgets to provide business insight to your clients
• Create forecast dependencies using a driver-based financial model
• And more


04:20pm - 04:45pm EDT - July 27, 2021

Tuesday
04:20pm - 04:45pm EDT - July 27, 2021 | Room: Bristlecone 7
Track: ENGAGE Main Conference
Total Minutes: 25

The staff of the Center for Plain English Accounting (CPEA) highlight some key accounting and financial reporting topics pertinent to private companies. Drawing from their deep interaction with practitioners serving small- and medium-sized businesses, the CPEA staff provide insights into hot technical matters challenging accountants today. 



Objectives:
  • Participants will be able to identify important accounting and financial reporting issues relevant to private companies.
  • Participants will be able to apply technical literature and other practice guidance relevant to addressing the topics covered.
04:55pm - 05:20pm EDT - July 27, 2021

Tuesday
04:55pm - 05:20pm EDT - July 27, 2021 | Room: Bristlecone 7
Track: ENGAGE Main Conference
Total Minutes: 25

The CPA profession has played a critical role in helping small businesses achieve forgivable loans through the Paycheck Protection Program by leveraging new tools and capabilities. In this session, leaders from CPA.com and fintech company Biz2Credit will share how thousands of firms expanded their advisory services via the CPA Business Funding Portal to provide business relief for clients during economic recovery efforts. You'll hear from these experts exactly what steps firms have taken to make fintech a central part of their services for clients through PPP and loan forgiveness. They'll also share best practices and insights on how your firm can expand into business financing advisory services to deliver greater value to clients beyond PPP. 



Objectives:
  • Identify how firms leveraged the CPA Business Funding Portal to help clients receive PPP loans
  • Recognize how your firm can address specific needs clients may have when it comes to business financing and working capital
  • Discover best practices and insights on how your firm can expand into business financing advisory services long-term