The Auditor as Business Advisor: Rethink, Re-package & Better Price your Audit - American Institute of CPAs
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As firms shift from compliance-focused toward an advisory model, independence-rule confusion holds some audit teams back from fully participating in their firms’ transition. Audit-rule and process expert Al Anderson, together with CPA-firm pricing and positioning thought leader Michelle Golden, show you how to navigate independence hurdles while preserving your objectivity and integrity. Three truths: * We cannot be perceived as high value unless we go beyond compliance * Advisors anticipate. Advisors listen. They see problems. They create paths to achieve goals. * We can earn “advisor” status and bring appropriate solutions _without_ breaking rules Elevate your audit to get paid what you’re worth. Transform your firm’s A&A team from “Audit & Accounting” to “Assurance & Advisory.” See how current auditing standards provide all the opportunity auditors need to join tax and consulting colleagues as well-rounded business advisors. Al and Michelle discuss how to safely operate in advisor territory as well as free up time from box-checking to bring clients your valuable problem-solving skills and get paid properly for them. They’ll discuss a “continuous audit” approach to shift workload, and move toward a subscription-pricing model with service tiers that protect your scope.
Learning Objectives:
Determine your approach to the audit to improve the value, usefulness, and delivery of audit products
Identify the facts regarding opportunities for consulting while working within independence requirements
Use tips for packaging A&A so you command higher prices