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Crucial conversations are developing in advocacy and membership that impact the CPA profession, but do not always resonate across generations. Often, millennials and Gen-Z experience cynicism towards the political process and membership-based organizations resulting in a need from CPA profession advocates to take a fresh, new look at generational engagement. Explore how social and political issues affect younger members and how organizations can harness this energy.
Speaker(s):
Rachel
Reardon,
Government Relations Leader,
Michigan Association of CPAs