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INT2217 - Utilizing Strategic Methods to Increase Member Value & Drive Growth

‐ Jul 13, 2022 1:45pm

Annual renewal and recruitment cycles can feel a bit like a merry-go-round and leave us in a rut. Learn how to jump off, think strategically, and measure the outcomes of your efforts through key results.

Learning Objectives:

  • Identify ways to improve effectiveness of the annual membership cycle.
  • Establish a process for annual planning that focuses on improving member value.
  • Learn how to identify metrics that drive continuous improvement focused on member value and association growth (hint: outcomes, not outputs).


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