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Annual renewal and recruitment cycles can feel a bit like a merry-go-round and leave us in a rut. Learn how to jump off, think strategically, and measure the outcomes of your efforts through key results.
Learning Objectives:
Identify ways to improve effectiveness of the annual membership cycle.
Establish a process for annual planning that focuses on improving member value.
Learn how to identify metrics that drive continuous improvement focused on member value and association growth (hint: outcomes, not outputs).
Speaker(s):
Mike
Moss,
CAE,
President,
Society for College and University Planning
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