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In this engaging presentation, Stafford Wood will offer the good, the bad and the ugly of using social media for your company. She will cover best practices in social media marketing with an eye towards mitigating risk, limiting liability, reducing time spent, budgeting for expenses and encouraging appropriate employee engagement with corporate social media policies. This presentation is meant for all participants regardless of their experience in the communications field.
Learning Objectives:
Interpret the risks of unsupervised social media management
Determine the benefits of utilizing social media as a channel for business growth and reputation management
Formulate a preliminary budget for social media expenses including labor, advertising and creative