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In an era of high-flying advisory services, accountants need to move on from outsourced CFO/Controller and cash-flow services. Client Accounting Services (CAS) is an excellent foundation for delivering more value to clients, but the accounting industry overlooks and underrates payroll as an advisory service. In this session, Will Lopez, Head of Gusto's Accountant Community, will NOT be discussing the advantages of becoming an HR advisor, SHRM Certified, and the like - that’s old news. Instead, he will unearth how accounting professionals can tap into never-seen-before value and revenue streams by destroying how your practice delivers payroll services and rebuilding them right through People Advisory.
Learning Objectives:
Understand why the payroll offering is ripe for advisory services
Define People Advisory, and identify why it starts with Payroll
Learn how to monetize People Advisory as a CAS service offering