EDG2110. How to Create Compelling Content and Become a Thought Leader - American Institute of CPAs
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Your content says a lot about you. What are you sharing and how are you sharing it? In this session, I will share tips to help you create compelling content that makes you stand out and helps you become a thought leader. We'll go through exercises to help you explore your strengths and display your subject matter expertise. This is for individuals who want to strengthen their digital presence and enhance their credibility in the profession by sharing thoughtful content on social media, writing a book, creating a podcast, and building their portfolio of work to attract their target audience.
Learning Objectives:
Identify different ways you can share your expertise and build your credibility.
Learn a proven method to identify what your audience really wants and needs right now.
Use a winning strategy to get the attention of major publications