Workforce segmentation: connecting workplace supply and demand

It is important that real estate space planning be highly responsive to workforce planning. Pre-pandemic, many organizations over-provisioned space and operated in a business-as-usual approach when it came to facility planning. Innovative real estate solutions are rooted in a thorough understanding of the workforce and are designed to reflect how an organization needs to work to be successful. The pandemic has revealed that a greater level of job flexibility is sustainable and desirable for many, meaning that workplace strategies will account for a broad spectrum of work locations and arrangements moving forward. With this added complexity, conducting workforce segmentation analysis is a key first step toward a more defined plan for real estate needs. This session will provide examples of how organizations have leveraged the segmentation process to better understand the demand for space and accurately evaluate footprint requirements and long-term strategies.