Testing Methodologies to Improve Your Website and other Marketing Channel Efforts

In this session, executives will learn the importance of testing marketing program efforts before taking a campaign out to the market. You will learn the difference between testing methodologies, technology acumen to work better with your IT group to set up the tests, and how to make sure you set up a valid test. Key areas that will be covered include: Split testing types and when to use them How to test even when you have limited access to testing tools Setting up a valid test Analyzing the results for change.

Objectives:

1. Testing methodologies
2. When it is most important to test
3. How to interpret the result to optimize their web pages, landing pages and email programs.