Solution Session: Start Your Growth Engine: Rev Up Your Profits with the Right Approach to Payroll

If you've ever thought about adding payroll services at your firm, now's the time to make your move. In 2017, payroll services revenue was expected to grow by 4.3% with no slowdown in sight for the new year. By 2022, payroll is predicted to be an $85.6 billion industry. Technological advances and changes in the business environment have created unprecedented opportunities for firms of any size. For years, accounting professionals labeled payroll as hassle-ridden - considering it to be highly complex and lacking in profit potential. How things have changed. Today, payroll services represent one of the most important growth opportunities in the tax and accounting profession; that is, if the right strategy is adopted to match your level of commitment.

Learning objectives:
• Discuss how technological advances have changed the payroll game, making it an easier and more profitable service to offer
• Share tips for marketing, branding and promoting payroll to your client base.