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Risk Behavior, Risk Tolerance and Risk Perception
Date
January 21, 2014
$49
Standard Price
This session will provide an understanding of why clients behave the way they do in risky situations. This knowledge is a critical component in providing ongoing advisory services. Risk behaviour is influenced by multiple factors including risk tolerance and risk perception. The presentation will explore what is known about risk tolerance and risk perception, and how these impact risk behaviour.
Speakers
Powers Professor of Finance, McDonough School of Business, Georgetown University
Assistant Professor of Marketing, College of Business, Butler University
Co-Founder & Director, FinaMetrica Pty Limited
Founder and President, L. K. Benson & Company
Specialties
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