Integrating Contract Lobbyists into Your Advocacy Strategy

The outcomes of last fall’s election signaled shifts in public policy debates in state government. To respond effectively, you must carve out time to assess your association’s need for external advocacy resources — most notably, a contract lobbyist. How you integrate a lobbyist into your overall government relations strategy can make or break your organization’s policy initiatives. Speakers will focus on best practices for navigating this process, including when to hire a lobbyist and how to use them effectively.