Inside the Mind of the Managing Partner: Marketing That Really Matters

As the CEO of Clifton Gunderson for 16 years, I was privileged to work with many partners and staff that understood the dynamics of marketing to our current clients, to prospective clients, and to clients that were previously lost. This session will focus on lessons learned and best practices in executing on those three dynamics. In addition, the session will address successful marketing training techniques for the rising staff stars in your firms.

Learning Objectives:

1. To obtain a clear understanding of the constant need to market to current clients, future clients, and to former clients.
   
2. To provide current successful marketing training techniques for the firm's staff.
   
3. To provide marketing lessons learned and best practices from the MP's perspective.