Building a Tax and Financial Planning Advisory Business Workshop - Day 2

*This 1.5-day workshop is not included in the All Access Pass. Stepping into an expanded role as a personal financial adviser requires foundational knowledge, responsiveness to changes and enthusiasm for the opportunities that await. If you’re up for the challenge, this two-day workshop will give you all the tools you need to get underway in personal financial planning services. Get ready to:
• Explore numerous personal financial planning business models
• Learn from CPAs who have built practices that provide the highest client value
• Learn tips to effectively communicate with clients by using case study examples
• Hear from compliance, technology and practice management experts
• Gain expert guidance you need to be successful in providing PFP services

Day 2 sessions include:
How to Get Started and Practical Approach to Client Meetings (BMO) - Deborah Fox
• How to articulate the value of financial planning to your current clients and prospects so they engage in these services
• How to price your services appropriately
• How to determine what your ideal practice and client will look like
• Delegation of duties among you and your staff, and determination of whether to keep services in-house or outsource
• Tools and technology for a streamlined workflow process and paperless office
• Data gathering process and how to glean clients’ goals
• Educating clients about investing, including market cycles, managing emotions, risk tolerance and asset allocation
• How to model financial independence planning and use Monte Carlo analysis so it doesn’t mislead your clients; how to plan when clients still have some years to accumulate funds; how to plan when clients are in the distribution phase to achieve income for life
• Insurance analysis: planning techniques for understanding, analyzing and explaining life, disability, health, property & casualty and long-term-care insurance policies; how to analyze the legal language for each line of coverage to ensure your clients have the best protection possible
• Estate planning: how to analyze the estate plan that is most appropriate for clients
• Wrapping up the planning, including what deliverables to provide clients and setting up a game plan to ensure they take action to implement the plan; showing clients the value brought to their lives by putting this plan together

Technology Topics for PFP (CSA) - Joel Bruckenstein
• Core technology offerings to consider (financial planning software, client relationship management software, document management software, etc.)
• Major industry trends (integration, cloud computing, etc.)
• Emerging technologies (mobile and iPad, social media, etc.)

Business Model Roundtable Discussions (BMO) - Panel of Experts

Future of Services to Individuals (BMO) - Lyle Benson
CPAs with an eye to the future know that tax season is also opportunity season. Over the past decade, CPAs in tax have begun offering a broader slate of services that more completely addresses their individual clients’ needs. This has led to an exciting time in the profession that promises both more opportunity for practitioners and better service for individual clients. Understanding key trends in demographics, technology, regulations, evolving consumer needs, and the offerings of other service providers is becoming mandatory for CPAs and CPA firm decision makers. In this session, you will learn how to address changing client demands today in a way that positions you for success both now and in the future.

Presenting and Communicating a Financial Plan to Your Clients - A Case Study (BMO) - Panel of Experts
Through the presentation of a case study and sample financial plan, you will learn how to provide superior value-added services to your clientele in the areas of retirement, estate/charitable, investment, risk management/insurance planning and observe and interact with the panel on how to:
• Communicate with and educate the client to understand their unique needs and the solutions to address those needs
• Effectively present and communicate the results to the client


Next Steps: Practical Advice from the Panel (BMO) - Panel of Experts
This final session will offer practical advice from the experts and will help you take the next steps based on what you have learned over the past two days, including:
• Resources, tools and learning integral to success
• Action steps to create and stay on track with your game plan
• Their one best piece of advice