PRA

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Asso…

CPA.com has helped hundreds of firms develop and expand their Client Advisory Services (CAS) practices, and has identified key elements that practices need to address on the CAS journey…

We're in the midst of a leadership change in small firms, with many owners expected to retire within the next 10 years. The sooner firm owners start planning, the more successful an ownership transition can be. Let's discuss practical strategies and key areas of focus…

Have you noticed? Everyone is busy. What used to be a sit-down coffee is now a flurry of emails. Instead of driving strategy we're combatting the latest TikTok trend. Its all become very... impersonal…

Accountants played a critical role in helping businesses survive the Pandemic and secure a variety of aid packages, all while working long hours during a series of never ending tax seasons…

Have you heard the tale of the founder who wouldn't retire? Or the one about two partners who provided very different levels of value to the firm, but retired with the same buyout? The lateral-hire partner who spent little time working and a lot of time gambling with the firm's money? The firm dead…

This presentation will explore why there is an M&A frenzy taking place in the profession. Specifically, it will look at how to analyze the cultural, strategic, and economic fit for both the buyer and seller…

Firm administrators and young partners alike often feel powerless when persuading other firm leaders. They are frustrated because their leaders won’t accept their perspective or appreciate their point of view. They don’t seem to listen…

Microsoft Office 365 is one of the most underutilized technology investments in CPA firms and business organizations in general…

Finding and retaining talent is one of, if not the, most common challenge facing firms today…

Thinking about your firm's future can be overwhelming. There's so much to consider--where do you even begin? What if you could crowdsource strategy? What if you could harness the collective wisdom of your peers? This hands-on, working session does just that…

There are numerous ways to leverage tax data. Innovative tax practices are aware of current trends in the tax landscape and combined with data, process, and tax technology, they can drive business insights that improve client decision making and reduce tax risk and exposure…

This session focuses on the key areas you need to address to build a robust succession plan for your firm. This includes best practices that firms need to implement to not only prepare them for a seamless succession experience, but to improve profitability, viability, and long-term sustainability…

It’s common to focus on “what else” firms should do to maintain their relevancy and thrive as the profession rapidly evolves. But sometimes moving forward isn’t about what we add, but what we subtract…

Join Bill Pirolli, CPA, CFF, PFS, CGMA as he takes a "spin" around the Profit Wheel and discusses the 7 key drivers of Firm profitability. Learn some of the best practices in client selection and termination, avoiding scope creep, billing and collections, the power of leverage and much more…

Your firm’s brand is more than a pretty logo and mission statement. Living your brand requires an understanding of who you are, where you came from, where you’re going, how you want to get there, and what you want people to feel when they cross paths with your firm and its people…

There is lots of work and less people -- how is it all going to get done? Employers (hopefully) understand that six key motivators impact employee recruitment and retention. This presentation will highlight why top talent stays at an organization…

Today, we must embrace the ugly reality that what we call “Good Culture” may not be enough to keep us relevant in the future…

Overcome your fears of public speaking and continue to attract right-fit clients for your practice. The presenter is an accomplished and successful podcaster…

Around the world, individuals are being asked to take on greater responsibility for their own retirement…

Leading a firm involves the difficulty of leading humans through the complexities of growth. If you want to scale and grow a firm, you have to understand humans…

The accounting profession continues to navigate the changing and challenging business environment. We’ve been resilient by seizing opportunities, while also seeking ways to continue to evolve client services and business practices. In this panel discussion, moderated by Barry Melancon, Susan S…

We are living in unique times and dealing with challenges that many in the profession today have never encountered…

Driving partner unity is an essential element of successful leadership. The cascading effect of unity is a optimism and clarity about the future of your firm. Additionally, unity is best supported by peer accountability…