Wayne Buder
Founder, Business Therapy Group
Influenced by the wide range of management styles and workplace dynamics in the agencies he both worked for and led as well as in the clients he counseled, he started The Business Therapy Group in early 2013 to leverage his strategic, team-building and organizational skills.
A self-proclaimed expert in the fine art of cheese steak evaluation, Wayne grew up in suburban Philadelphia before pursuing a degree in psychology at Cornell University.
Knowing he had neither the talent, speed, nor size to continue playing football upon graduation, he was confronted with the choice of having to pay down his college loans with a real world job or continue amassing debt as a graduate student in psychology. That first date with reality led to his decision to apply his liberal arts education as a soap salesman for Procter and Gamble on the south shore of Long Island.
After getting thrown out of his share of grocery stores by managers who loved to chew up and spit out young sales reps, he left P&G in 1980 to start his advertising career in Washington, D.C.; the seat of international power and global influence but Siberia in the business world.
So he headed to Detroit to refine his craft at Doner before Y&R/San Francisco came calling a couple of years later on a frigid Detroit wintry day. He was on the next plane out and 28 years later, still calls the Bay Area home with his wife of 20 wonderful years and his two beautiful children.
Wayne may be accused of having worked at every kind of advertising agency on every kind of account in every part of the country (and the UK), having done stints at regional shops in the Mid-Atlantic (Earle Palmer Brown), Midwest (Doner) and Bay Area (GoldbergMoserO’Neill and OWNP), as well as at the major multinational firms (Y&R, FCB, and Leagas~Delaney) before starting and leading his own agencies (BuderEngel and Engine Company 1).
While he has led his agency teams on well-established global brands like Chevron, Disney, Virgin, Kraft, and Clorox, he found his greatest professional satisfaction partnering with mission-driven clients such as the Monterey Bay Aquarium.
A self-proclaimed expert in the fine art of cheese steak evaluation, Wayne grew up in suburban Philadelphia before pursuing a degree in psychology at Cornell University.
Knowing he had neither the talent, speed, nor size to continue playing football upon graduation, he was confronted with the choice of having to pay down his college loans with a real world job or continue amassing debt as a graduate student in psychology. That first date with reality led to his decision to apply his liberal arts education as a soap salesman for Procter and Gamble on the south shore of Long Island.
After getting thrown out of his share of grocery stores by managers who loved to chew up and spit out young sales reps, he left P&G in 1980 to start his advertising career in Washington, D.C.; the seat of international power and global influence but Siberia in the business world.
So he headed to Detroit to refine his craft at Doner before Y&R/San Francisco came calling a couple of years later on a frigid Detroit wintry day. He was on the next plane out and 28 years later, still calls the Bay Area home with his wife of 20 wonderful years and his two beautiful children.
Wayne may be accused of having worked at every kind of advertising agency on every kind of account in every part of the country (and the UK), having done stints at regional shops in the Mid-Atlantic (Earle Palmer Brown), Midwest (Doner) and Bay Area (GoldbergMoserO’Neill and OWNP), as well as at the major multinational firms (Y&R, FCB, and Leagas~Delaney) before starting and leading his own agencies (BuderEngel and Engine Company 1).
While he has led his agency teams on well-established global brands like Chevron, Disney, Virgin, Kraft, and Clorox, he found his greatest professional satisfaction partnering with mission-driven clients such as the Monterey Bay Aquarium.