Sheri Jacobs FASAE, CAE

As the founder of Avenue M Group, Sheri is a leader, innovator, and visionary whose organization has helped more than 200 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author of Pivot Point: Reshaping Your Business When It Matters Most, and association management veteran, Sheri applied her experience in research, marketing, strategy, and financial modeling to create a unique firm that helps associations achieve their goals. Prior to opening Avenue M Group, Sheri served in staff leadership roles at the American Academy of Implant Dentistry, the American Bar Association, and the Association Forum of Chicagoland. During her tenure at the Association Forum, she built award-winning strategies that resulted in double-digit membership and meeting attendance growth. Over the years, Sheri has served in numerous leadership, speaking, and volunteer roles, including on the Board of Directors for the American Society of Association Executives (ASAE) and the ASAE Foundation, chair of the ASAE Membership Council, and a member of the Marketing Council and Professional Development Committee. She is the author of The Art of Membership, co-editor and a contributor to ASAE's best-selling membership book Membership Essentials, and author of the ASAE marketing book 199 Ideas: Powerful Marketing Tactics That Sell. She has been invited to speak as a keynote or present at more than 100 industry conferences and events. She is the 30^th recipient of the ASAE Academy of Leaders Award. In 2014, she was selected as one of four ASAE Fellows, a designation bestowed on fewer than 1% of ASAE members. In 2021, Sheri completed the Northwestern University Leading Diversity, Equity, and Inclusion Certificate program.