Mishel is the Marketing Technology Manager for Armanino LLP, the largest consulting and accounting firm based in California. She brings 15 years of strategic business, marketing and design media experience to Armanino. Mishel lives and breaths technology and has spent the last 7 years focused on the design, implementation and integration of complex marketing technology platforms. Mishel manages the Armanino marketing technology stack that is built on Microsoft Dynamics CRM, Sitecore, and Eloqua. She is also happily in charge of scoping out new technology to meet the needs of a fast growing firm and marketing department.
Mishel started her career as an entrepreneur running a website and graphic design business with a focus on corporate branding. She then branched out and became the West Area Senior Designer for KPMG, Los Angeles, which included travel time up and down the Western seaboard building complex and beautifully designed proposals for the KPMG sales team.
Mishel enjoys giving back to the tech community through her CRM User Group (CRMUG) membership and is a proud recipient of the 2016 CRMUG Granite award for her contributions to this large, member-based organization. For the past 4 years, she has presented webinars and live sessions at various CRMUG and other Accounting and Consulting industry conferences about CRM and marketing automation technology.