Michelle River

Michelle Golden River, CPF
Growth & Profitability Strategist | Creator of Advanced Pricing Methods® | Certified Professional Facilitator

Michelle Golden River is a recognized innovator in the accounting profession and the creator of Advanced Pricing Methods®—a trademarked, buyer-centric pricing process now used by thousands across Top 100 and smaller CPA firms. A long-time strategist and former CPA-firm partner, she blends deep expertise in strategy, operations, and pricing to help firms grow profitably, improve customer experience, and inspire their teams.

Michelle is known for her original thinking and her rare ability to translate complex ideas into practical application. She has personally guided scores of CPA firms in moving away from hourly billing toward pricing models based on customer outcomes—not time spent. Her methods scale across service lines and firm sizes, with proven success in revenue, morale, and client impact.

Honors for her influence and leadership include:

• 25 Most Powerful Women in Accounting – AICPA & CPA Practice Advisor
• Top 25 Thought Leaders in Public Accounting – CPA Practice Advisor
• Top 100 Most Influential People in Accounting – Accounting Today
• Ten Most Powerful Women in Accounting – Accounting Today
• Hall of Fame – Association for Accounting Marketing

Michelle is passionate about empowering professionals to rethink how they price, position, sell, and deliver their work—so they’re paid in alignment with their worth.