Matthew_West

Matthew R. West

Partner/Director of Sales, Creative Planning

As Director of Sales, Matthew leads the Solution Sales Leader team, the company’s subject matter experts on all product solutions. 

Matthew has a deep 27-year accounting technology industry experience with roles previously at Thomson Reuters and CPA.com (the technology ARM of the AICPA).  Matthew significantly contributes to the firm's revenue growth by providing high-value client services and productizing emerging solution lines. 

As a Division 1 college track athlete, Matthew earned his bachelor’s and master’s degrees from Eastern Michigan University.   He is an active member on several local and technology boards and is President-elect of a local 501c3 Non-Profit.   When Matthew is not supporting activities within the firm, he can be found serving as a soccer coach, private pilot, and member of a local masters swimming team.