Matthew R. West
Partner/Director of Sales, Creative Planning
As Director of Sales, Matthew leads the Solution Sales Leader team, the company’s subject matter experts on all product solutions.
Matthew has a deep 28-year accounting technology industry experience with roles previously at Thomson Reuters and CPA.com (the technology ARM of the AICPA). Matthew significantly contributes to the firm's revenue growth by providing high-value client services and productizing emerging solution lines.
As a prior Division 1 college track and Team USA athlete, Matthew earned his bachelor’s and master’s degrees from Eastern Michigan University. He is an active member on several local and technology boards and is President of a local 501c3 Non-Profit. When Matthew is not supporting activities within the firm, he can be found serving as a soccer coach, private pilot, and member of a local masters swimming team.