James W. Bettles

Cornell University, College of Human Ecology School of Hotel Administration: Hotel Revenue Management & Advanced Hospitality Revenue Management: Pricing and Demand Strategies - SPSS Client Services Director, Aviana Global Technologies

For the past 15 years Mr. Bettles has driven over $1 billion in ROI by creating advanced predictive models across every major industry. His success comes from applied experience not just in the creation of advanced model algorithms to solve problems, but by his method for engaging the customer as valued partner in advanced analytics. Mr. Bettles’ philosophy is to ensure the all of the analytical IP transcends traditional math-speak, and fluently integrates with executive management, lay operations analysts, and IT personnel alike. He has been referred to as ‘the Rosetta Stone’, a ‘Concierge’. He has built a reputation for helping regular business people see the wide world of data mining not as a threat or dark art, but as a powerful tool they themselves can use for acquiring net new customers, optimizing their processes, improving margin and mitigating loss and fraud.

Appearances