Ford Motor Company, January 2017 – Present
Executive Director of Retail Innovation & Strategy
Responsible for developing and leading strategic partnerships with innovative companies to enhance and enable Ford's automotive retail architecture. Piloting new software at retail to improve sales, loyalty and customer satisfaction with positive ROI. Working closely with third party software companies to introduce personalized and customized retail selling tools to simplify offer and stratify sales. Developing a point of view on the “future of retail” to help inform next generation showroom environment, customer engagement and retail selling tools.
Ford Motor Company Ford Motor Company, November 2013 – December 2016
Executive Director of US Sales
Executive Director of US Sales for the Ford and Lincoln Brands overseeing the world's 6th largest automaker in Ford's most important global market. During this assignment, Dave helped deliver record company and dealer profits, achieving America's #1 automotive brand status and delivering record brand loyalty for three consecutive years. Dave’s organization includes general office, twenty-two regional offices, 700 employees and over 3,000 dealerships across the country.
Ford Motor Company Ford Motor Company, November 2011 – October 2013
Executive Director of US Marketing
Responsible for all aspects of U.S. Consumer Marketing, Advertising, Product Development, Incentives, Marketing Communications and Performance Racing at Ford Motor Company. Dave’s organization included over 500 direct & indirect reports at Ford and J. Walter Thompson Advertising agency. Dave developed customer and competitive insights, marketing strategies, brand communications, media plans, promotions, incentives and product marketing campaigns. Dave delivered powerhouse brand and marketing strategies that ignited demand growing sales, share and favorable opinion.
Ford Motor Company, Canada Ford Motor Company of Canada, Limited, September 2008 – October 2011
President & CEO,
Responsible for over 15,000 employees, Dave led Ford of Canada's extensive operations across the country, including a national headquarters, three regional offices, two branch offices, four vehicle assembly plants and two parts distribution centers. Dave provided the vision and leadership to develop and deliver one of the most successful automotive turnarounds in Canadian history.
BOARDS & AFFILIATIONS
EDUCATION
MBA, Northeastern University, Boston, Massachusetts BA, California State University, Sacramento, California
David Mondragon is a business leader with 32 years of automotive experience who advanced through sales, marketing positions to key executive roles at Ford Motor Company. Motivated by difficult challenges: Dave has sought out and excelled at leading turnarounds and managing crisis. Dave is an industry pacesetter talented in defining the right strategies and leading by example to forge an enterprise-wide culture of performance excellence. Corporate Strategy: Dave contributes a true global perspective balanced with sophisticated country-specific strategies, leveraging broad experience and business acumen to quickly assess new situations and deliver positive bottom line results. Sales and Marketing: Dave is a pragmatic leader with strong interpersonal and communications skills who builds teams and takes on the tough issues. Accustomed to P&L responsibility with expertise in understanding consumer needs, developing products, building brands and managing distribution channels. Industry & Thought Leader: Dave is frequently interviewed for TV and press. Serves on multiple boards and past member of the President’s Council Advising efforts to improve trade and boost U.S. and Canadian exports.