Cameron Passmore

Cameron leads PWL Capital, a national wealth management firm dedicated to redefining the client experience in Canada. At PWL, the belief is simple but powerful: markets work, financial planning drives lasting results, and clients achieve better outcomes through the strength of a unified, scaled team - not the fragmented, siloed models that have long dominated the industry.

Under Cameron’s leadership, PWL Capital has grown to a team of more than 85 professionals serving over 2,000 families and stewarding more than $5 billion in long-term savings. The firm’s integrated, planning-first approach continues to set a new standard for how wealth management is delivered in Canada.

In addition to his role at PWL, Cameron is the co-host of the Rational Reminder podcast, now in its eighth year. The show has become a trusted resource for evidence-based investing and financial decision-making, recently recognized by Michael Kitces as a Top Podcast for Investment Planning.

Cameron’s mission is to empower Canadians with a wealth management experience that combines evidence, scale, and collaboration - delivering clarity and confidence across generations.