Cam Marston

Cam Marston studies demographic trends and relates these trends for his clients worldwide. Known in his trade as cohort groups, we mainly know them as generations. Cam is one of the nation's leading experts at understanding generational change and how to sell and market to it. He has authored three books and two e-books on the topic and has been featured in many of the nation's largest media outlets. His client list is remarkably diverse, ranging from the Boy Scouts to Wells Fargo Bank to Kentucky Fried Chicken. He is the father of four members of what's being called the i-Gen and makes his home in Mobile, Alabama.