Bryce is a proven leader in creating data driven organizations, brand management, strategic planning, and new product development. Bryce's quest for business solutions has led him to build a broad range of experiences and relationships. He blends his expertise in both marketing and technology to build solutions that grow business based on customer data. Over the past 20 years, Bryce's career has crossed over several industries including banking, finance, e-commerce, technology, sports, entertainment and association management,. He has architected and managed development of new products, guided teams into new marketing spaces, relaunched company brands and new sales campaigns, expanded and built new partnerships and relationships while leveraging social media and marketing techniques to increase traffic and web sales. In strategic leadership roles as well as CMO, CIO and CTO, Bryce has merged marketing and technology to create strategies with direct impact on the bottom line, growth and ultimately success of the company. Bryce has spoken at the national, regional and local level on topics including Association Management, big data, data analytics and visualization, technology integration, CRM (Customer Relationship Management), marketing and operational strategy with positive feedback from attendees, peers and management.