AJ Ayers Mrs.
Co-Founder, Brooklyn Fi
Ally Jane (AJ) Ayers is a Co-Founder of Brooklyn Fi, a financial planning, tax, and investment management firm that helps tech professionals, creatives, and individuals with complex tax situations turn uncertainty into wealth and security. She combines a background in writing and editing with advanced training as a CERTIFIED FINANCIAL PLANNER™, Enrolled Agent, and Certified Equity Professional.
Her expertise in equity compensation has guided clients through IPOs, liquidity events, and major career transitions. Known for breaking down complex financial concepts into clear, actionable advice, AJ is a frequent speaker at national industry events, and her insights have been featured in outlets including The New York Times, New York Magazine, Business Insider, The Information, and The Creative Independent. She was named a “40 Under 40 Rising Star” by Investment News and recognized by Business Insider as one of the “23 Best Financial Advisors for Millennials.”
AJ co-hosts The Liquidity Event podcast with Shane Mason and writes the Substack newsletter Money Changes Everything.