Abigail Posner

As a thought leader, author, manager and corporate executive, Abigail Posner has spent her life catalyzing change and creating impact. Thanks to her degree in Social Anthropology from Harvard University, Abigail shines a unique, humanistic lens on culture, business and technology that brings fresh perspective to corporate culture, product development, branding and marketing. Today, as Head of Strategic Planning at the ZOO, Google’s creative think tank for agencies and brands, Abigail’s role is to help advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights in strategic and creative efforts. While at Google, she launched an industry-first thought leadership series on human beings' emotional relationships with the digital space: Humanizing Digital. This research decodes technology in an inspiring and useful way.