Mark Baker

Mark Baker is the chief information officer at Wipfli LLP, one of the top 25 CPA and consulting firms in the U. S. In this capacity, Mark focuses on enhancing the firms service delivery and operations through the smart application of technology. He is known for interdepartmental collaboration that facilitates the integration of technology and processes. Current initiatives are focused on Wipflis Digital Edge (associate and client collaboration) and Customer Relationship Management.

Prior to joining Wipfli in 2007, Mark was the managing partner of Strategic Leverage Partners, a consulting firm that addressed the gap between strategy and execution. His career has included executive management positions at Marshall Erdman & Associates and consulting roles at McGladrey & Pullen and Ernst & Young, as well as information technology and accounting roles at Amoco Corporation.

Mark earned a Bachelor of Business Administration degree in Accounting from UW-Whitewater and a Master of Business Administration degree from the Kellogg School of Management at Northwestern University.

He is married with two adult children and resides in Madison, Wisconsin, where he pursues his passions for bicycling, coffee, reading and photography. Mark lives by the philosophy know what you love and love what you do. Follow him at zmab15.com.