Ms. Joselin R Martin CPA, CGMA, CCIFP

Joselin started True North CFO in 2020 to provide fractal CFO services to private entities without the benefit of an internal strategic financial partner.  In her role as CFO, she developed the finance function, maintained strategic professional partnerships, and managed corporate risk management, human resources, and information technology.  She implemented systems, moving transactions safely to the cloud and leveraging automation as technology evolved.  Her construction experience also helped her monitor data and to plan for risks associated with economic volatility, the long construction cash-flow cycle, and an increasingly regulatory environment.

At True North, Joselin helps companies at the level their need, from monthly statement reviews to strategic planning.  For smaller companies, this often includes expanding the finance function to include prospective information, data analysis, risk management, and partnering with other departments to add value in decisions around human resources, pricing, asset acquisition, contracts, and IT goals, among others.  She believes that size should not prevent anyone from implementing best practices, especially since small size allows faster and more agile adoption of effective systems. She shows out finance can often lead the evaluation and implementation of these new programs.  Most importantly, Joselin helps leaders identify the risks and opportunities that may determine the company's sustainability. 

Joselin is currently the Deputy Chair of the PAODAG of the International Federation of Accounting (IFAC), working to support and develop Professional Accounting Organizations (PAO) in countries without an accounting professional body.  She has been an active member of the AICPA and the Maryland Association of CPAs. She is also is a member of the Construction Financial Management Association and Maryland Association of Subcontractors. In 2019, she was recognized as one of the MACPA/AICPA Experienced Women to Watch.

Joselin holds degrees from Brown University, The University of South Florida, and Johns Hopkins University.  

When not working with other businesses or teaching, Joselin enjoys running (especially helping others train for their first run), tending her Covid garden, and traveling with her husband.