Chris Argent

Christopher Argent (who likes to be called Chris when he is among his AICPA friends) wants to revolutionize the role of accounting and finance in business.

He has been on this "finance meets data" learning journey for over 10 years and today leads CFO innovation programmes using his unique Digital Finance approach!

Chris started as an accountant working at the coalface of business reaching divisional CFO of a global SME but something wasn't right.

Chris needed to find more value in his role, more ways to collaborate and innovate in the face of growing business demands, so switched careers to lead Digital Transformation in accounting and finance with companies like John Lewis, Amazon, British American Tobacco and Vodafone.

Today, he leads a boutique consulting practice and Digital Skills academy, Generation CFO, that advises on strategy and project assures cutting edge Digital Finance projects including advanced analytics, data visualization, advanced financial modelling, process automation led by new or up skilled agile teams within your finance organisation.