Michelle River CPF

President, Fore LLC

Michelle is a CPA-firm growth and profitability strategist with subspecialties in pricing and positioning. A long-time consultant and former Top 100 CPA firm partner, she is widely recognized for her original ideas and success in implementing them. She's been named multiple years to Top 100 Most Influential People in Accounting and Top 25 Most Powerful Women in Accounting.

Since 2005, she's helped CPAs explore new pricing models as just one of several aspects of growth strategy. Now, teaching about pricing is her full-time passion. Over the last few years, she's honed her Advanced Pricing Methods® coursework and taken more than 1400 CPAs through her in-depth program. Michelle goes far beyond theory to practical application and is the only consultant to have guided multiple Top 100 & Top 200 CPA firms through institutionalizing an upfront pricing model that is based on worth rather than time.