Michelle River

Growth and profitability strategist Michelle Golden, CPF, is regarded as a top thought leader and innovator in public accounting. A former CPA firm partner and long-time CPA growth professional, she meshed her subspecialties in pricing and positioning to design Advanced Pricing Methods®—her trademarked process now used by more than 2,500 people in dozens of CPA firms. She's passionate about teaching CPAs new revenue models so they'll be paid based upon the outcomes they effect, rather than time spent doing their work. Michelle is lauded for her original ideas with knack for practical application which have a track record of success in firms of all sizes. Some honors:     * Ten Most Powerful Women in Accounting by Accounting Today     * 25 Most Powerful Women in Accounting by CPA Practice Advisor     * Top 100 Most Influential People in Accounting by Accounting Today     * Top 25 Accounting Thought Leaders by CPA Practice Advisor     * Association for Accounting Marketing Hall of Fame. Michelle holds the International Association of Facilitators' Certified Professional Facilitator (CPF) designation. She guides firm owners and their teams toward strategic growth, greater profitability, improved customer experiences, robust niche, new product development, and building stronger cultures. In the public accounting profession since 1994, she's helped more than 200 CPA firms thrive and prosper.