Barbra Coffee serves as the Director of Economic Development and Tourism for the City of Henderson. She is responsible for the city’s economic development and tourism strategy, which includes local business retention and expansion programs, business and tourism attraction, small business and entrepreneurial development. In addition, Coffee oversees the city's destination marketing efforts and the Henderson Convention Center operations.
Barbra actively participates in several international and national organizations that focus on key aspects of economic development and redevelopment. She is a member of the Board of Directors for the International Economic Development Council and is a founding board member of the Nevada Economic Development Association. In addition, she is a member of NAIOP, CoreNet, and the Urban Land Institute. She also serves on the board of the Henderson Community Foundation.
In 2008, she earned her Certified Economic Developer (CEcD) designation from the International Economic Development Council and attained her Economic Development Finance Professional (EDFP) credential from the National Development Council in 2012.