Dale Pollak

Dale Pollak's career in the automotive industry spans more than four decades. As a dealer, technology entrepreneur and best-selling author, Pollak has helped over 12,000 automotive dealers in North America make dramatic improvements in their new and used vehicle operations.  Pollak pioneered the Velocity Method of Management™. It maximizes a dealer's profitability through the use of new and used vehicle market metrics. Pollak crafted this approach during his years as a Cadillac dealer in Chicago in light of his unique circumstances of not being able to physically observe his used vehicle inventory due to blindness.  In a dramatic move in 2019, Pollak changed course to a new investment-minded management approach, called ProfitTime, which addresses fundamental shifts that occurred in prior years. This new approach has proven to once again, dramatically improve and restore dealer profitability. In late 2010, AutoTrader.com acquired vAuto, with both companies now operating as a part of the Cox Automotive family. Pollak continues to guide strategic product development/integration for vAuto and other Cox Automotive companies. Prior to vAuto, Pollak helped build and lead Digital Motorworks, Inc. to its successful acquisition in 2002.  Pollak's first four books detail the application of the Velocity Method of Management™ in dealerships. His fifth and latest book, entitled Gross Deception, A Tale of Shifting Markets, Shrinking Margins and The New Truth of Profitability introduces the latest investment-minded approach for used vehicle management.  Pollak holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award. In addition, Pollak received the 2010 Ernst and Young Entrepreneur of the Year Award, and in 2011, Pollak was inducted into the Chicago Area Entrepreneurship Hall of Fame. In 2014, Pollak was named as Poling Chair at the Indiana University Kelley School of Business.