**Please refer to PFP18101B - Building a Tax and Financial Planning Advisory Business Workshop - Day 2 for access to this Workshop's Evaluation and CPE**

*This 1.5-day workshop is not included in the All Access Pass. Stepping into an expanded role as a personal financial adviser requires foundational knowledge, responsiveness to changes and enthusiasm for the opportunities that await. If you’re up for the challenge, this two-day workshop will give you all the tools you need to get underway in personal financial planning services.

Get ready to:

• Explore numerous personal financial planning business models

• Learn from CPAs who have built practices that provide the highest client value

• Learn tips to effectively communicate with clients by using case study examples

• Hear from compliance, technology and practice management experts

• Gain expert guidance you need to be successful in providing PFP services

Day 1 sessions include:

PFP Business Models: True Stories from Successful CPAs (BMO) - Panel of Experts

There are a multitude of personal financial planning business models you can implement. The one you choose is what works best for you, your practice and your clients. A panel of successful practitioners in the most common business models in the CPA profession will share how they built their practice to provide the highest value for clients while also running a successful business. This session will cover the following topics:

• Introduction of the panelists

• The benefits, challenges and best practices of the various business models — helping you identify the best structure for your practice and clients

• The economics behind getting this service off the ground and what to expect in terms of revenue along the way

• How they charge for these services and compensate partners and staff

• How they converted tax clients into PFP clients

• The psychological side of providing these services

• How and why they chose their investment business model and how they successfully implemented their strategy

• How to seamlessly integrate the CPA and RIA sides of the business

• How they manage resource needs, including staffing and outside experts

• Options for gaining help from 3rd parties to assist in your efforts

Regulatory and Compliance Issues (BMO) - Presented by Ellen Bruno

• Determine whether you have or will cross the line when providing investment advice so you know when or if to register as an investment adviser

• Investment advisory business model options and pros and cons of each

• Registration process

• Regulatory oversight

• Compliance programs

• Determine whether you will cover your compliance needs or outsource

• Hot topics (social media rules, custody, etc.)

David Stolz CPA/PFS, CFP, CDFA

Emeritus, Stolz and Associates

Appearances