Rachael Higginbotham

Rachael leads the Marketing Department for Postlethwaite & Netterville, a top 100 accounting firm. With over 15 years of marketing and consulting experience—including a decade in the world of accounting marketing—her strengths include marketing strategy, business development coaching and support, ROI development, brand management and strategic corporate projects. Rachael focuses on supporting business-to-business marketing initiatives for a firm of 600 employees. She directs internal and external communications, business development efforts, lead generation and acquisition strategy, soft skills training, and branding. Rachael works closely with HR to drive change and growth.