Adam Jones MBA

Director, PwC

Adam Jones is a Director with PwC US, leader within the PwC Sports Practice, and an experienced advisor to the sports and entertainment industry and its investors on issues related to leagues, teams, facilities and major events. His expertise is focused in the areas of business planning and analysis, revenue/yield management, market viability and strategy, facility development projects, contract negotiations, disputes and forensic investigations, valuation, and transactions. Adam's sports industry clients include team owners, league offices, investor groups, lenders, universities, athletic conferences, facility management companies, and state and local governments. His facility experience includes stadiums, arenas, ballparks, and other public venue facilities such as amphitheaters, performing arts centers, and convention centers. Adam is North American editor of the PwC Sports Outlook, author of the Firm's annual forecast of NFL Super Bowl direct spending, and is responsible for the PwC Convention Center Report. He is also an adjunct professor and frequent guest lecturer at the University of Tampa and has served as a featured speaker at industry conferences on various sports industry topics. Adam is a member of the Association of Luxury Suite Directors, Urban Land Institute, Destination Marketing Association International, U.S. Travel Association, and has served as a committee member for the International Association of Venue Managers. He received a Bachelor of Science in finance, marketing and sports management from the University of Tampa, Accounting Certificate from the University of California Los Angeles, and a Master of Business Administration from the University of Florida.