Brian Boisier

Digital Content Producer, NYSSCPA

I am the Digital Content Producer at the New York State Society of CPAs. I came over to the NYSSCPA from Kaplan Test Prep, where I worked on the Conversion Team, a team completely devoted to increasing online conversions through digital, analytical, and re-marketing means. I have brought over these concepts to my role at the NYSSCPA, where I have concentrated on launching re-marketing campaigns through Google AdWords and LinkedIn aimed at obtaining new members and CPE registrants.