President, Marketing with Class LLC
Michelle is a tenured marketing executive with over 19 years’ experience (11 ½ years were spent inside a 100 person CPA firm and eight consulting with accounting firms). Her passion for determining strategic marketing initiatives and successfully implementing them has positioned her as one of the most sought after professional service marketers.
Since starting her own business, she has helped CICPAC with rebranding and marketing coordination. She also works with two CICPAC member firms on strategically planning and implementing their marketing.
Over the years, she has published articles in CCH’s CPA Practice Management Forum, the Association for Accounting Marketing’s newsletter, and in Public Accounting Report (PAR). In 2010, she authored a chapter in the AICPA’s book, Bull’s Eye! The Ultimate How- To Marketing & Sales Guide for CPAs.
She held a national board position with the Association for Accounting Marketing (AAM) from 2008-2010. Her initiatives, while working for a CICPAC member firm, won her firm eight Marketing Achievement Awards and she was named Volunteer of the Year in 2005 by the organization.
She spends her spare time either working out or enjoying time with her three athletic children doing outdoor activities or supporting their many sports events.