Jennifer Warawa serves as the Executive Vice President of Partners, Accountants and Alliances at Sage, a global technology company operating in 23 countries around the world, with a customer base of over 3 million and a partner, accountant and bookkeeper ecosystem of over 120,000. In her role, Jennifer is responsible for the strategy and execution of Sage’s partner program worldwide to drive success and generate revenue for the partner network. By working in close collaboration with regional partner leaders, Jennifer creates and develops strategic alliances and relationships, fostering new business development opportunities, recruiting new partners and acting as an advocate of Sage within the partner community and an advocate of the partner community within Sage.
Jennifer is based in Atlanta, GA and has been with Sage since 2008. Prior to working at Sage, Jennifer owned her own accounting, bookkeeping and consulting firm in Kelowna, Canada for 12 years providing accounting, bookkeeping, consulting services, software training and implementation, as well as business, financial planning and marketing. In addition to being a regular keynote and session speaker at industry conferences, Jennifer was also listed as one of the “10 Tweeters Worth Following” by Accounting Today and is an avid blogger, which includes being a featured writer on the Virgin Entrepreneur website. Jennifer made the Accounting Today Top 100 Most Influential People in Accounting consecutively for the last seven years, was on CPA Practice Advisor’s Top 40 Under 40 list for six consecutive years and has been named one of the Top 25 Most Powerful Women in Accounting for the last four years running, as recognized by CPA Practice Advisor.